In a groundbreaking move, Disney has officially partnered with OpenAI, bringing over 200 beloved characters from franchises like Pixar, Marvel, and Star Wars to the Sora video platform and ChatGPT. With this announcement, Disney signals its deep dive into the world of generative AI, even as it simultaneously engages in lawsuits against AI companies without formal agreements. As the Hollywood industry digests this unsettling news, the major labor unions are responding with significant concern.
Although the agreement does not encompass actors’ likenesses or voice rights, SAG-AFTRA has voiced its unease, emphasizing its commitment to safeguarding performers. The union has stated:
“SAG-AFTRA will closely monitor the deal and its implementation to ensure compliance with our contracts and with applicable laws protecting image, voice, and likeness.”
Union members are acutely aware of the increasing use of intellectual property and individuals’ likenesses by generative AI. Given this context, SAG-AFTRA remains vigilant about these developments.
Disney and OpenAI have been in discussions with SAG-AFTRA to address performers’ rights, promising adherence to contractual obligations. The ongoing dialog signifies a commitment to protecting rights surrounding images, likenesses, and performances.
Moreover, SAG-AFTRA has joined Disney’s formal demand to Google, urging an end to mass copyright infringement. They assert that technological protections are insufficient and must be enhanced to prevent misuse of intellectual property rights. The union expects swift action from Google and all AI providers to rectify these gaps.
“SAG-AFTRA members are the faces and voices who entertain and inform the world. Their talent has defined a century of creativity. The use of AI must be transparent and respectful, ensuring performers’ informed consent.”
In a parallel response, the Writers’ Guild of America, also active during the 2023 strike, shared its perspective. Their statement noted:
“Disney’s recent partnership with OpenAI is a significant move, licensing numerous Disney characters for AI-generated content while also investing in OpenAI’s technology.”
They highlighted ongoing concerns, stressing that companies like OpenAI have historically used copyrighted material to train their AI systems without proper authorization. This raises critical questions about protecting the creative contributions of WGA members.
“Disney’s cease and desist notice to Google showcases their recognition of these issues, yet the partnership could be seen as an endorsement of practices detrimental to our work,” they added.
“As part of our 2023 negotiations, we are set to discuss the terms of this deal with Disney, particularly how user-generated content will interact with WGA members’ contributions.”
What does the Disney and OpenAI deal mean for the future of animated content?
The collaboration aims to leverage AI for creating new immersive experiences, raising questions about originality and ownership in the creative process.
How will SAG-AFTRA protect performers in this new AI landscape?
SAG-AFTRA has promised to closely monitor developments related to AI-generated content, ensuring contractual and legal protections for performers remain intact.
What are the main concerns of the Writers’ Guild regarding AI?
The Writers’ Guild is focused on ensuring that studios take legal action against unauthorized use of scripts and written works in AI training, advocating for the creative rights of their members.
Is this the beginning of a new era for animated characters?
Yes, as AI technology advances, we may see more integration of beloved characters in various forms of media, transforming how audiences engage with their favorites.
Can we expect more partnerships like this in the future?
It’s likely that other studios will explore similar collaborations as they recognize the potential benefits of generative AI in content creation and audience engagement.
Ready to stay updated on the latest developments in the entertainment industry? Explore upcoming releases for Marvel, Star Wars, and more, along with in-depth insights into AI’s impact on creativity.
Whether you’re an industry professional or an enthusiastic fan, this partnership opens up intriguing possibilities that will shape the future of entertainment. For more insights, visit Moyens I/O.