Imagine cozying up on your sofa, ready for a movie marathon, only to find a new app on your LG Smart TV that you didn’t want. Welcome to the intriguing world of technology invasion! Many LG TV owners are voicing their frustration after a recent update seemingly forced the Microsoft Copilot app onto their screens. This unwelcome addition is turning heads for all the wrong reasons.
As an SEO content strategist and storyteller, I’ve seen how tech grows and evolves, but the experience of LG TV users highlights a pressing issue—one that many feel should be a choice, not a mandate.
What Happened with the Copilot App?
Users reported that the Microsoft Copilot app appeared after updating to a newer version of webOS, LG’s Linux-based operating system. This sudden change caught many off guard. Instead of a simple update, they found the app embedded right on their home screen, making it inconvenient alongside their favorite streaming services like Netflix and Hulu.
Why Can’t Users Remove the App?
According to several users, it seems like this Copilot app is here for the long haul. LG’s user manual straightforwardly states, “You cannot delete the preinstalled apps or system apps on your Smart TV.” So, if you’re hoping to clear that unwanted space, you might be out of luck.
LG’s Vision for AI in TVs
LG made headlines at CES 2025, presenting itself as the go-to “AI” TV brand. With grand plans to introduce a dedicated AI section on webOS, the company positioned Copilot as a tool that would help enhance user experience. But the reality seems to be more complicated. What are we supposed to organize with AI on our TVs? One user joked that they don’t even need a virtual assistant for picking a film!
Are There Alternatives to LG’s AI Approach?
Absolutely! Other brands like TCL and Samsung are integrating AI features too, but with differing strategies. Samsung announced its collaboration with Microsoft but hasn’t taken the plunge of sticking Copilot right on the home screen permanently. Even Google’s Gemini is making its way into new TCL models. It appears LG is going all-in with AI, while others are taking a more balanced approach.
The Impact on User Experience
Many people enjoy using their smart TVs for a seamless viewing experience. Ghosting apps like Copilot can disrupt that joy. Instead of enjoying your favorite film, you might find yourself scrolling through unwanted menus. It’s a classic case of technology taking a step too far, potentially alienating loyal users.
Will Other Companies Follow LG’s Lead?
Time will tell. As LG weaves AI tightly into their branding, it raises questions about user willingness to accept AI in everyday tech. After all, nobody wants to feel like their preferences are being sidelined by corporate interests. The landscape is shifting, and consumers may demand more control over their tech experiences.
What Can Users Do About It?
For now, the options feel limited. However, voicing concerns on forums or directly to LG could spark a conversation about user preference and control. Should companies be forcing these features on us? Many consumers seem to think otherwise. Listening to user feedback could guide LG toward a better balance of innovation and user satisfaction in the future.
As tech continues to grow, who knows what the future holds for smart TVs—more AI features, or a return to user control? Whatever happens, it’s clear that the conversation surrounding AI in everyday devices is far from over.
What do you think about LG’s recent update and the unremovable Copilot app? Share your thoughts in the comments below!