New AI Recreation of Aloy Sparks Controversy Among Voice Actors

You may have come across a viral video this week showcasing Aloy, the iconic protagonist from PlayStation’s Horizon franchise, revamped using generative AI in a leaked Sony test demo. This video ignited a spectrum of emotions among both players and industry professionals, particularly because the AI-generated Aloy utilized a robotic voice conventionally associated with text-to-speech systems, rather than the authentic voice of Ashly Burch, her long-standing human voice actor.

Voice Actor Ashly Burch Addresses AI Concerns

Although Ashly Burch did not provide her facial or vocal data for the AI bot, and Guerrilla Games assured her that the demo wasn’t for any active project, she expressed her unease regarding the implications for game performance as an art form. In an enlightening video discussion, she addresses voice actors’ current advocacy for AI-related rights, emphasizing the importance of consent for using replicas of their performances and the need for transparency regarding the applications of such replicas.

Key Features of the AI-Powered Aloy

Sony’s leaked demo showcased the AI-enabled Aloy responding to inquiries from Sharwan Raghiebardajal, Director of Software Engineering at Sony Interactive. Upon starting Horizon Forbidden West, the AI replica provides details about nearby in-game creatures and their vulnerable weak points. While these interactions may enhance the player experience, the actions described are capabilities players can already access by scanning beasts in Forbidden West, along with using the in-game glossary for guidance.

The Bigger Picture: AI Technology in Gaming

This footage emerges amid a broader shift towards generative AI technology within the gaming industry, with significant publishers viewing it as a transformative tool for game development—spanning design, art, and voice acting. The ongoing SAG-AFTRA voice actor strike is approaching a full year, with the union recently highlighting that major companies, including WB Games and Take-Two Interactive, remain resistant to negotiating the use of AI for creating voice replicas.

Fears for the Future of Voice Acting

The AI version of Aloy encapsulates the concerns held by many voice actors: since Sony and Guerrilla Games control the rights to Horizon, they can potentially utilize Aloy’s character and voice without Burch’s involvement. Burch voiced her empathy for actors in less secure positions than her own, stating, “It hurts my heart… I love this industry and this art form so much. I want to see a new generation of actors flourish and continue delivering exceptional game performances. If we fail in this fight, the future of our jobs could be compromised.”

Sony’s Response and Future Implications

As of now, Sony has not publicly commented on the leaked demo featuring AI Aloy or its intentions to integrate similar technology into its PlayStation products. The lack of a statement could indicate significant implications for the industry moving forward.

FAQ: Understanding AI in Gaming and Voice Acting Rights

What is generative AI and how is it used in gaming?

Generative AI refers to artificial intelligence systems that create content, including text, images, and voices. In gaming, it is used to enhance character interactions, streamline development processes, and create realistic virtual environments.

Why are voice actors concerned about AI technology?

Voice actors are concerned that AI technology can replicate their performances without their permission, potentially leading to job loss and misuse of their work. They advocate for clear consent and rights regarding the use of their voice samples.

How has the SAG-AFTRA strike impacted the gaming industry?

The SAG-AFTRA strike has highlighted issues related to fair compensation and the use of AI in voice acting. Voice actors are demanding better contracts and protections against the unauthorized replication of their performances, which has put significant pressure on major gaming studios.

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