Amazon has officially launched Alexa+, an enhanced version of its voice assistant, integrating advanced artificial intelligence capabilities across its hardware and software ecosystem. With the introduction of large language models (LLMs), Amazon aims to redefine user interaction, but the effectiveness of this overhaul may depend on your willingness to immerse yourself in Amazon’s tech landscape. Will Alexa+ be the first genuine AI assistant that truly delivers on its promises? Time will tell.
On Wednesday, Amazon unveiled a plethora of exciting features for Alexa+, emphasizing that it will do much more than just dispense pizza recommendations. The AI will seamlessly connect to your smart home devices, allowing it to create routines and even review footage from your outdoor cameras. With image recognition capabilities, Alexa+ can analyze live video from Ring cameras and assist with your emails or recipe requirements. Additionally, it will easily integrate with Prime Video and Fire TV, creating a more cohesive entertainment experience.
Alexa+ will be rolled out to select users starting next month, followed by a phased release to all customers. Amazon Prime members will receive access as part of their subscription, while non-members can subscribe for $20 per month (approximately €18). Initially, the AI will operate on Echo Show devices, particularly the newer Show 15 and 21 models, with plans to extend support to Fire TVs. Future updates will enable compatibility with third-party devices running Amazon’s operating system. Let’s break down what’s new.
Comprehensive Access via Website and App for Alexa+
In the coming weeks, a redesigned Alexa.com will serve as the hub for Amazon’s AI assistant, complemented by an upgraded Alexa app. The new app will replace the existing version, though many of its user interface details remain under wraps. During the demo, Amazon showcased how users could place food orders, hinting at an enriched user experience that will accompany the broader Alexa+ rollout.
Enhanced Document Management Features
With Alexa+, users can upload various documents, such as emails, screenshots, or handwritten notes, which the AI can “remember.” This feature enables users to retrieve specific information regarding dates, individuals, or important details. Similar to Google’s Gemini, you can instruct Alexa+ to remember particular events, making it a powerful organizational tool. Sharing documents with the AI will be straightforward, especially if linked to your Amazon account.
Integration with Thousands of Apps and Services
Amazon claims Alexa+ will be compatible with not just its own products but also “tens of thousands” of apps and services, including news sources like the Associated Press and Reuters. While the total number of integrated apps might be lower, notable services include Uber, OpenTable, Thumbtack, Vizio, Tidal, Xbox, and many more. Although specifics on app functionalities remain unclear, Amazon illustrated how users could order rides through Uber and schedule appointments via Thumbtack—all from a single interface.
Revolutionizing Online Food Ordering
For instance, if you’re interested in making pizza, Alexa+ can streamline the ingredient search. By prompting Alexa for the ingredients, it directs you to a tailored menu. As you express your preferences, the AI compiles a list based on your previous orders, while allowing adjustments through voice commands or selections. This level of personalization extends even to specific brands, catering to users’ unique tastes.
Control Audio Playback Across Multiple Speakers
During a demonstration, Amazon’s VP of Devices and Services, Panos Panay, showcased how users can direct audio to specific speakers throughout their homes using Alexa+. This feature is expected to work across various smart speaker brands, enhancing the overall smart home experience.
Streamlined Smart Home Automation and Routine Setup
For those with interconnected smart displays, lights, and other devices, Alexa+ is designed to simplify routine setups. In a demo, the AI illustrated its capability to adjust lighting automatically based on time-of-day or specific scenarios, even understanding user requests without precise device names. This function could be particularly beneficial for individuals not involved in the initial setup.
Advanced Real-Time Monitoring with Camera Integration
With the Amazon Nova group of AI models, Alexa+ features impressive image and video recognition capabilities, particularly with Ring devices. This means the AI can assess real-time events, review recorded videos to check on package deliveries, or monitor household activities. Although this functionality is robust with Amazon devices, representatives noted that it may not extend to third-party cameras.
Movie Recommendation Capability for the Forgetful
For those struggling to recall movie titles, Alexa+ will assist by identifying films based on vague descriptions. For example, if you ask for the movie with “sparkling vampires,” it will likely suggest one of the Twilight films. Initially, while Alexa+ is primarily focused on Echo devices, users can still cast video and music content to FireTV, enhancing the home entertainment experience. However, note that Shazam-like music identification features are planned for future releases.
A Child-Friendly Version of Alexa+
Amazon Kids+ subscribers will benefit from new features like “Stories by Alexa” and “Explore with Alexa.” This creates an interactive storytelling experience, enabling children to engage with AI-generated stories and illustrations. The AI will also be equipped to answer children’s queries, although caution is advised regarding the accuracy of these responses, mirroring concerns with previous AI chatbots.
Frequently Asked Questions (FAQs)
What is Alexa+ and how does it differ from the original Alexa?
Alexa+ is an enhanced version of Amazon’s voice assistant, incorporating advanced artificial intelligence features such as large language models, smart home integration, and improved memory capabilities. It aims to provide a more cohesive and personalized user experience compared to the original Alexa.
How much does Alexa+ cost?
For Amazon Prime members, Alexa+ access will be included in their subscription; non-members can subscribe for $20 per month (approximately €18).
What devices are compatible with Alexa+?
Initially, Alexa+ will be available on select Echo Show devices, including the newer Show 15 and 21, with plans to extend to Fire TVs and third-party devices running Amazon’s operating system in the future.
Can Alexa+ work with non-Amazon applications?
Yes, Alexa+ is designed to integrate with a wide variety of applications and services beyond Amazon products, including popular platforms like Uber, OpenTable, and Thumbtack, enhancing its functionalities significantly.
Is Alexa+ suitable for children?
Yes, Alexa+ offers a child-friendly version through Amazon Kids+, providing interactive storytelling features and the ability to answer children’s questions, although users should be mindful of the accuracy of the information provided.