As I tuned into the Google I/O 2025 keynote, there were several standout product demonstrations. What struck me was not just their technical prowess but also the stark contrast in the style of presentations—products that Apple would likely never showcase in the same manner.
This renewed my internal debate: Which approach do I prefer? Google’s ambitious “moonshots” that may be impractical or Apple’s real-world, meticulously crafted demos that prioritize functionality?
Beam Me Up, Sundar
Google Beam, which I found particularly fascinating, is an “AI-first video communication platform” evolved from Google’s Project Starline. During the keynote, Google unveiled the hardware which combines cameras and sensors with a large screen to create a 3D model of the person on the other end of the call.
Geared towards businesses, it likely presents challenges in viewing the 3D effect appropriately over video. However, the futuristic concept is undeniably compelling. While video calls are functional, they fall short of providing the feeling of being physically present with someone. Google Beam feels like a glimpse into a future where we might use holograms reminiscent of Star Wars or Star Trek. It is a unique showcase of technology that, while not yet purchasable or usable, excites the imagination.
It’s hard to imagine Apple ever showcasing a product as unconventional as Google Beam, with its sizable bezels that conceal cameras and sensors. Google has previously presented Beam as Project Starline, something Apple tends to shy away from until it’s finalized. In contrast, Apple’s hypothetical competitor to Beam would surely have a clear release date and price. Perhaps Apple is working on a similar concept, but I may never know unless it makes a public appearance.
Welcome to the Future
Google Beam presents a ripe opportunity for Apple to leverage its iPhone capabilities and FaceTime for something similar. Until Apple decides to unveil any developments, I will have to wait. Apple’s enigmatic approach is part of its charm, yet Google’s eagerness to display its innovations is equally appealing.
When Apple introduces new products, there’s generally a good chance they’ll soon be available for purchase. While AirPower is commonly referred to as a failure, it stands as a rare exception. In contrast, look at the Apple Vision Pro, which was announced and subsequently launched without ever seeming like it wouldn’t materialize. I expect similar insights during this year’s WWDC, where we might see teasers for Apple Vision Pro 2, hinting at future availability.
The Android XR Experiment
While I don’t mean “experimental” in a negative light, Google’s showcasing reflects a willingness to acknowledge their ongoing development. During the keynote, some live demos didn’t function as expected, and no definitive release date was provided for the Android XR headset. Currently, the responsibility for marketing smart glasses appears to rest with partners like Warby Parker and Kering Eyewear, rather than Googles’ direct efforts.
It felt like the live demos represented what the engineers are currently developing. Meanwhile, it’s likely that when Apple eventually reveals smart glasses, the presentation will signify a product nearly ready for release. Rumors abound about such a product, yet we only know Google is advancing in this domain, while Apple remains tight-lipped.
Two Different Approaches
While Apple may not seem concerned with devices like Google Beam at this moment, they should closely observe Google’s advancements with products like Android XR. After the keynote, I found myself eager to experience both Project Moohan and Android XR smart glasses—an emotion I haven’t felt towards the Apple Vision Pro.
Google’s strategy resonates more than Apple’s, showing their willingness to reveal their future plans, and I look forward to seeing how these early-stage products evolve. There’s an inherent thrill in Google’s approach—while some projects may not come to fruition, the anticipation keeps the excitement alive.
Less chaos, more predictable order
Does Google’s candidness lead to disappointment sometimes? Absolutely. But isn’t it worse to be completely in the dark about Apple’s plans? On one hand, I crave the immediacy of tangible products; on the other, knowing what’s on the horizon from both companies is equally alluring. Google I/O 2025 left me more conflicted than ever, appreciating both strategies.
Looking ahead, it’s evident that I enjoy elements from both approaches. Whether it’s Google’s innovative spirit or Apple’s methodical execution, there’s something worthwhile in every revelation. If you’re curious about technology, I encourage you to check out more insights at Moyens I/O.