For a long time, the base model of the iPhone has been priced at $799 (approximately €750). However, as we look ahead to 2025, indications suggest that the launch price of the iPhone 17 may experience its first increase in years. With the Wall Street Journal highlighting this possibility, there’s mounting speculation in the tech community.
Recent insights from Counterpoint Research reveal that not only Apple but also Samsung are likely to pass rising costs onto consumers. This trend could foretell price hikes for upcoming devices, including the anticipated Galaxy Z Fold 7 and Galaxy Z Flip 7, which might make their debut as early as July.
It’s noteworthy that while Samsung raised prices from its 5th to 6th generation Fold models, Apple has stubbornly held the line on its iPhone’s price since 2020 when it set the rate for the iPhone 12 at $799. This stability has been quite impressive.
| Base model | Launch price | Storage |
|---|---|---|
| iPhone 11 (2019) | $699 (approx. €650) | 64GB |
| iPhone 12 (2020) | $799 (approx. €750) | 64GB |
| iPhone 13 (2021) | $799 (approx. €750) | 128GB |
| iPhone 14 (2022) | $799 (approx. €750) | 128GB |
| iPhone 15 (2023) | $799 (approx. €750) | 128GB |
| iPhone 16 (2024) | $799 (approx. €750) | 128GB |
What Factors Could Cause the iPhone 17 Price to Rise?
According to Counterpoint Research, the tariffs recently imposed by the U.S. government are likely fueling the anticipated price increase for the iPhone 17. These changes could impact sales not just in North America but also in Europe and parts of Asia. Liz Lee, Associate Director at the firm, emphasizes that Apple’s and Samsung’s proximity to the U.S. market means they are especially affected by these shifts.
Interestingly, the Wall Street Journal pointed out that while tariffs play a role, Apple might avoid citing them directly. Instead, the company could highlight new features or designs to justify the higher price tag. This suggests that an adjustment in pricing may not be a temporary reaction but rather a re-establishment of the iPhone’s baseline cost.
What is the Anticipated Cost of the iPhone 17?
The question on everyone’s mind is: how much will the iPhone 17 cost? Right now, we can only speculate. Apple is notoriously secretive about upcoming launches and generally prefers to make announcements without revealing too much ahead of time. We can expect more information as we approach September, Apple’s customary month for unveiling new iPhones.
While the upcoming WWDC 2025 keynote is just around the corner, it’s unlikely that price discussions will be front and center, as Apple typically focuses on software announcements, such as updates for iOS and macOS.
If the prospect of a price increase for the iPhone 17 is discouraging, consider checking out the iPhone 16 or even the iPhone 15. Both models offer a robust software update pathway while remaining more budget-friendly.
When will Apple announce the iPhone 17? Apple usually reveals its new products in September, so mark your calendar.
Are there any main changes expected in the iPhone 17? Yes, industry speculation suggests that new design features and enhancements will accompany the iPhone 17, potentially justifying a higher price.
Why has Apple held the pricing steady for so long? Apple has strategically maintained a stable price of $799 for its base iPhone model since the iPhone 12 in 2020, avoiding inflation in recent years.
How will tariffs affect smartphone prices? Tariffs can lead to increased costs for manufacturers, which may be passed on to consumers, particularly affecting high-profile brands like Apple and Samsung.
What other devices could see a price increase? Other high-end smartphones, such as the upcoming Galaxy Z Fold 7 and Galaxy Z Flip 7, may also experience price hikes due to similar market pressures.
If you found this information valuable and want to stay informed about the latest tech news, continue exploring related articles on Moyens I/O.