Amazon’s Alexa+ vs. ChatGPT & Gemini: A New Era of AI Assistance

Amazon's Alexa+ vs. ChatGPT & Gemini: A New Era of AI Assistance

At CES 2026, Amazon took a bold step by introducing its Alexa+ service to the internet, rolling out through an approachable AI chatbot available at alexa.com. This exciting innovation is being offered to Alexa+ Early Access users, much like other popular platforms such as ChatGPT and Gemini. Imagine chatting with your personal assistant not just on your device, but also through your web browser, smartphone, and smart home gadgets. It feels like a sci-fi fantasy becoming a reality.

What Can Alexa+ Do on the Web?

In its latest iteration, Alexa+ opens its doors to everyone, even those who don’t own Alexa devices. This means you can engage with Alexa+ through a web app, positioning it as a serious contender against existing chatbots like ChatGPT. The Alexa app is getting a makeover, too, aiming for a more engaging experience. You’re not just limited to casual chats; you can delve into complex topics, compose content, plan trips, or ask it to tackle everyday tasks.

But that’s not all—Alexa+ can manage your smart home. Whether it’s adjusting your thermostat, updating your shopping lists, or checking your calendar, Alexa+ makes life easier. You can also pick up ongoing tasks conveniently from the sidebar menu. Basically, it transforms into a handyman for various chores like grocery shopping or making dinner reservations.

demo of alexa+ chatbot
Image Credit: Amazon

Amazon is also enhancing Alexa+ by teaming up with brands like Angi, Expedia, Square, and Yelp, in addition to familiar partners like OpenTable, Ticketmaster, and Uber. To make the most out of these services, you’ll need to give Alexa+ access to your email, personal documents, and calendar.

As Amazon rebrands and transitions Alexa to the AI-powered Alexa+, some users have voiced concerns. However, the company insists that all previous actions and skills from the older version remain intact. So, there’s no need to fret over losing your favorite features.

Can Alexa+ really compete with ChatGPT and Gemini?

Yes! With its web presence and ability to handle various tasks, Alexa+ is crafted to stand toe-to-toe with popular chatbots. Its integration with multiple services allows it to assist with both daily tasks and deeper inquiries.

How will third-party integrations enhance Alexa+?

Integrations with brands like Angi and Expedia allow users to access a wider range of services. You can seamlessly book appointments, plan trips, or find recommendations, making Alexa+ even more like a personal concierge.

What devices can I use Alexa+ on?

You can use Alexa+ across several platforms: your phone, web browser, and smart home devices, providing versatile accessibility for every user.

Will my previous Alexa skills still work with Alexa+?

Absolutely! Amazon assures that all past actions and skills from the original Alexa are supported in this new version, meaning no favorite features will be lost.

With Amazon’s Alexa+ stepping into the AI chatbot arena, it feels like we’re on the brink of a new era in virtual assistance. This update might just change how we interact with technology. As always, I’m curious to hear your thoughts! Will you be trying out Alexa+? Feel free to leave a comment below.