Apple is currently facing a significant challenge in the AI landscape, struggling to deliver a product as impactful as Google’s Gemini or Microsoft’s Copilot. Their attempts to revamp Siri have encountered numerous delays, pushing the expected release to late 2026. This slow progress is concerning for a company typically at the forefront of technology innovation.
In response to these setbacks, Apple has struck a temporary deal with OpenAI for integrating ChatGPT into Siri, while also developing an in-house solution. This upcoming AI framework aims to create a simplified version of ChatGPT with capabilities to perform internet searches.
Siri, But With a ChatGPT Twist?
According to Bloomberg, Apple’s newly formed Answers, Knowledge and Information (AKI) team is crafting a ChatGPT-inspired search engine for Siri. The team is currently in the early stages of developing what they call an “answer engine” aimed at crawling the web for general knowledge queries.
Beyond Siri, Apple aims to enhance search capabilities within Spotlight and Safari as well. Following a substantial update in macOS Tahoe, Spotlight is set to evolve into a comprehensive answering hub, pulling data from both local sources and the internet.
It might seem overwhelming initially, but it’s not unprecedented. Picture how Siri, Spotlight, and Safari could discern when to utilize an AI for inquiries or initiate a web search. Take Dia, an AI-centric browser that dynamically toggles between “chat” and “Google” modes based on input keywords. For example, if you type “Birkin bag,” it defaults to a web search mode but shifts to chat mode when you phrase the question as, “where to buy a Birkin bag,” mirroring how ChatGPT or similar AI tools respond.
Currently, when you ask Siri for information requiring internet searches, it prompts you to confirm using ChatGPT for answers. While this integration offers some capabilities, the process isn’t seamless. Users desire a more intuitive way to ask questions and receive answers directly, without cumbersome confirmation steps. In its current state, Siri often feels outdated, especially in comparison to the more advanced AI solutions like Google’s Gemini and ChatGPT.
The delays surrounding plans for “LLM Siri” have continued to raise concerns about Apple’s ambitions in the AI realm. The resignation of top AI staff members further complicates matters, leading to skepticism about their ability to compete effectively in this rapidly evolving field.
It’s More Than Just a Phone Assistant
Creating a next-generation virtual assistant akin to Google’s Assistant or Microsoft’s Copilot is only part of Apple’s current struggles. The tech industry is increasingly focusing on integrating chatbots into web browsers and innovative workflows. As highlighted by Perplexity’s co-founder, Aravind Srinivas, browsers offer more transparency and control compared to AI chatbots.
Unfortunately, Apple is severely lagging in web browsing capabilities. With AI Mode now available in Google Search and a seamless integration of Gemini within its ecosystem, Apple’s Safari remains static and lacking innovative features. Users have already begun to embrace alternative browsers that incorporate AI seamlessly into user experience.
Safari desperately needs an AI overhaul.
Upstart browsers have begun challenging traditional tools, proving that the future lies in skills and custom agents rather than extensions. Microsoft, for instance, just released Copilot Mode in Edge, showcasing a dramatically more practical AI browsing experience.
For Apple to catch up, it needs more than just an answering system; it must closely monitor competition and innovate. As CEO Tim Cook stated, “we will make the investment to do it.” It raises the question whether Apple will pursue acquisitions to bolster its AI capabilities.
How does Apple’s AI integration compare with Google and Microsoft? Apple currently falls short of the innovations offered by Google Assistant and Microsoft’s Edge browser.
What are the current AI trends in web browsers? Browsers are increasingly focused on integrating AI-driven functionalities that enhance user experiences, moving beyond simple extensions to more robust solutions.
Is Siri improving with AI integration? While Siri’s future looks promising with new features, it still lags behind competitors that offer more seamless AI experiences.
Ultimately, the road ahead for Apple lies not just in creating the next great AI chatbot, but in approaching AI holistically to compete in a rapidly evolving tech landscape. For more in-depth insights, keep exploring new content at Moyens I/O.