The roar of the crowd, the smell of the grill, the shimmer of a new trailer about to drop. But what if the heroes we expect to see aren’t there? Imagine settling in, ready for a glimpse of Earth’s mightiest heroes only to find…nothing.
According to a report from Deadline, Marvel Studios may sit out the Big Game when it comes to hyping *Avengers: Doomsday* or *Spider-Man: Brand New Day*. The rationale? Those movies aren’t hitting screens until late 2025, so Disney might prioritize showcasing *Hoppers* and *The Mandalorian & Grogu* instead.
That makes sense, as the logic in Hollywood is always “what have you done for me lately.” It’s a brutal calculus. So, will capes and cowls be benched for plush bunnies and tiny green Jedi?
DC’s Super Bowl Strategy: To Play or Not to Play?
Every year, fans expect new footage during the breaks. Last year, the question mark hangs over DC movies *Supergirl* and *Clayface*. Deadline hints Warner Bros. might follow Netflix and Apple’s example, releasing promotional material the week before the Super Bowl to maximize visibility. Given *Supergirl’s* June release date, it’s a stronger contender for a promo than *Clayface*, which is due in September.
Think of it like this: the Super Bowl ad buys are like a high-stakes poker game, and studios have to decide whether to go all-in or play it cool.
What Superhero Movies Are Coming Out in 2026?
Beyond the Super Bowl buzz, 2026 promises a packed slate of superhero films. Marvel’s *Avengers: Doomsday* looms large, while DC’s *Supergirl* and *Clayface* aim to make their mark. Keep your radar tuned to industry tracking sites like Production List for the latest whispers and developments. 2026 will be a big year for capes and spandex.
Beyond Superheroes: What Else to Expect
Outside the spandex universe, there’s still plenty to get hyped about, right? Word on the street is we’ll likely see ads for *Scream 7* (February 2026), *Disclosure Day* (June 2026), and *Toy Story 5* (June 2026). Illumination is supposedly prepping a new promo for *Super Mario Galaxy* (April 2026), alongside a first glimpse of *Minions 3* (July 2026). As February 8 approaches, keep an eye on Deadline and other trade pubs.
Why Are Super Bowl Ads So Expensive?
A 30-second spot during the Super Bowl can run into the millions (USD). It’s insane. This isn’t just about reaching a massive audience; it’s about making a statement. Major brands are paying for the cultural cachet of being associated with the biggest sporting event in the US, hoping that the price is worth the boost to their brand recognition, and ultimately, their bottom line. For many, it’s more than just advertising; it’s cultural signaling, a flex of market dominance.
The Calm Before the Storm
It’s a tense wait. The coming days will reveal if the rumors are true or not, and how the Super Bowl ad landscape will shape up. It will have big implications for the box office. After all, the Super Bowl is more than a football game; it’s a giant stage for Hollywood’s biggest productions.
How Much Does a Super Bowl Ad Cost in 2026?
While figures may fluctuate, a 30-second commercial during the 2026 Super Bowl could cost between $6.5 million (€6,000,000) and $7 million (€6,450,000). Given the enormous reach – over 100 million viewers – brands see it as an investment. The cost may seem astronomical, but the potential return, if an ad goes viral or resonates deeply, can be exponential.
So, as the clock ticks down to Super Bowl LX, we’re left with one question: will the absence of superhero trailers be a missed opportunity or a clever strategic play?