As the leaves turn and the air cools, a familiar beacon of nostalgia flickers back to life. You can feel the anticipation of an entire generation, recalling the simple joy and wonder of watching The Wizard of Oz on a Saturday afternoon. This autumn, thanks to MeTV, the 1939 classic is making a triumphant return to our screens—its first appearance on TV in nearly three decades.
According to The Hollywood Reporter, this broadcast marks the first time The Wizard of Oz will grace free television since its last CBS airing on May 9, 1998. The film’s annual TV presence, a cherished tradition since it began in 1956, resonates deeply with viewers during festive seasons.
Grabbing the exclusive rights, MeTV has opted to integrate this gem into its Halloween lineup, a curious strategy driven by nostalgia and whimsy. Perhaps they’re banking on the film’s iconic witches to draw viewers in?
As part of what MeTV dubs its Halloween BOO-Nanza, The Wizard of Oz will air multiple times in primetime throughout October, meshing seamlessly with horror classics and family favorites. This programming choice reflects a savvy understanding of the audience—after all, who wouldn’t want to revisit Emerald City amid the spine-tingling aura of Halloween?
Neal Sabin, vice chairman of Weigel Broadcasting, which owns MeTV, called this Halloween celebration “hugely popular.” Given that peak viewership coincides with the spooky season, adding The Wizard of Oz offers a delightful twist to traditional programming, enhancing the allure of this celebrated month.
Ready to indulge in some nostalgic magic? Head over to MeTV’s website to check if your area will be blessed with this classic during October. What emotions will rise to the surface as you watch Dorothy’s journey unfold once more?
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