Someone at my local Regal screamed “I have the power!” as they pushed past the ticket line, and for a second the lobby felt like a comic-con pit stop. You turned, laughed, and then noticed the thing in their hand: a sword full of soda. I stayed long enough to ask the concession worker how it worked.
I’ve poked around the Regal promo page, scrolled the Cinemark tweet, and stared at the photos long enough to tell you what the Power Sword is and why you might want one more than a themed popcorn bucket.
At the concession counter I saw three people examine the sword like it was a prop at a museum.
Design first: the Power Sword is a drink vessel, not a tined fork for popcorn. Regal’s promotion copy calls it a vessel that “comes with a large drink,” which is the clearest signal—this is a novelty cup that doubles as merch. For fans who collect movie schwag, it’s more than plastic; it’s a statement piece.
The sword is a neon chalice that reads as both toy and trophy.
I watched the Cinemark tweet surface on my timeline and saw people asking the same question: how does this actually work?
Closer look at our Masters of the Universe merch coming soon to theatres! pic.twitter.com/FArmxHb5vd
— Cinemark Theatres (@Cinemark) May 8, 2026
How do you drink from the Power Sword?
The quick answer: you sip from a molded cup shaped like a sword blade and hilt. Regal lists it as a drink vessel and pairs it with a large drink at purchase, so the most common model is: pay at the register, receive a sword that holds your soda. It behaves like any souvenir cup on a refill policy, though exact refill rules depend on the theater chain.
Will staff fill the sword for you?
Short answer: yes, at point of sale. Concession staff will hand you the cup filled or fill it there; takeout refills after the fact follow the theater’s refill policy. If you want an exact step-by-step, ask staff when you buy—it’s the simplest way to avoid a lobby spill.
In one photo the Skeletor Throne actually had small LED lights and drew a crowd of camera phones.
If the sword is a wearable gag, the popcorn buckets play collector. Regal’s Castle Grayskull and Skeletor Throne are tangible nostalgia: the throne even lights up, which turns a snack into a display piece. The throne is a lighthouse of nostalgia for the He-Man crowd, and limited runs mean they hold interest for collectors and casual fans alike.
I checked the promotions and the release calendar before writing this piece.
The Travis Knight-directed Masters of the Universe lands June 5, and these merch plays are part of the marketing push. Chains like Regal and Cinemark use collectible drink vessels and popcorn buckets to drive concession revenue and social media buzz—fans post the photos, friends ask where they can get one, and that creates lines at the counter.
If you care about the movie as a potential summer breakout, remember: merch attention doesn’t always match box office legs. But if you want a sword you can sip from and a throne that lights up, buy early because quantities are limited and once they sell out, secondary-market prices tend to spike.
I’ll keep an eye on ticket sales, social chatter on X, and early reviews as the release approaches. Will the movie generate the same kind of fandom energy as its merch?