Previously on June 18, BLACKPINK’s Lisa dropped official news of her return to the K-pop scene. Accordingly, the female idol will release her new solo song “ROCKSTAR” on June 27.
However, attention was drawn to the song’s odd release time, which was set at 8PM (EST) and 9 AM (Korean time) on a Thursday.
Such a comeback time leaves netizens perplexed, considering that to maximize achievements, songs are often released at afternoon on Mondays (if focused on Korea) and morning on Fridays (if focused on the US). Additionally, Lisa’s comeback announcement was made just 10 days before the official release, giving fans no time to prepare.
As a result, many netizens suspect that given the song’s odd release time and Lisa’s sudden announcement, it seems that Lisa just “doesn’t care about the results”.
Below are some comments from netizens:
- Isn’t it set to her country’s time, Thailand?
- I’ve never seen someone release an English song at 9am, I guess there must be a reason
- This timing is not optimized for both the Korean market and the US market, I guess she doesn’t care about the results
- Ah… I guess Lisa will not pay much attention to how the song do in Korea
- She does seems like a person not too affected by the result