Author: Celmoon

Are carousels still the top content format on Instagram, or have Reels displaced them for good? There’s only one way to find out. In 2022, Instagram made big changes to….

Understand your customers, manage your reputation… Sure, but there are also these 10 other benefits of social listening you probably haven’t considered. Everyone knows social listening tools scan the web….

Get up-to-date social media benchmarks for key industries and understand how your results stack up right now. How do you know the “right” number of engagements to expect on your….

Everybody’s talking about social SEO, but how do you actually do it? We tested a theory to see if Instagram alt text makes a difference. Social SEO is a hot….

Make sure you understand how to view Instagram Story analytics, and which metrics matter the most when building a strategy for this popular channel. With top-of-the-feed placement, links, and interactive….

Learn how to calculate your social media ROI — aka the return on investment from your social media activities and expenses. Social media managers know the recurring nightmare of being….

Compare your results to average engagement rates in your industry to get a better understanding of your performance — and brag about your wins with confidence. So you’ve planned and launched….

How do successful influencers decide what to charge for their work? We’ve got influencer rates and pricing formulas to help you get started. You might know your favorite influencers’ preferred….

Social selling allows you to laser-target your prospecting, establish rapport with potential clients, and drive social media sales. Social selling is not the same as social commerce. Rather than chasing….

Wondering how to make managing multiple social media accounts less stressful? Take a couple deep breaths — and read this. How many social accounts is too many? No such thing — that….

Instagram carousels get way more reach and engagement than regular posts. Here’s how to make carousel posts part of your Instagram strategy. Instagram carousel posts are one of the most….

Put your social performance in context and find out how to beat the competition with the right social media competitor analysis tool. Social media competitor analysis tools should be a….

Facebook automations can handle tedious maintenance more efficiently, so you can focus on the big-picture stuff for your brand. Busy social media marketers, rejoice! Facebook automations are here to save….

Social media content calendars are the best way to plan and organize your content. Build one in 4 easy steps or use our free templates. We know, planning is not….

A social media audit is the best way to review and improve any social marketing strategy. Our free checklist and template make it easy. Social media marketing is all fun….

Want to know the WhatsApp stats that will help determine your marketing strategy for 2024? Get the top 25 here. WhatsApp is the most popular messaging app on the planet….

Wondering why your YouTube videos are struggling to get views? These YouTube SEO tips can help your videos reach more people. If you’re a content creator or run a brand’s….

Learn the basics of how to use Instagram Stories, then move on to some of our favorite Stories tips and tricks to help you stand out. Are you a Feed-commitment-phobe?….

Great visual content on social media can earn followers, likes, comments, and even purchases. TL;DR? It can make or break your strategy. Much like the common crow is attracted to….

Find out what it takes to create a winning X (Twitter) marketing strategy and reach a valuable audience on one of the world’s most engaging platforms. Marketing on Twitter (now….

From content creation to customer service to PR to sales, businesses often rely on their social media manager to wear many hats. Thinking of becoming a social media manager (SMM)?….

Facebook SEO isn’t just part of a well-rounded digital marketing diet — it’s the key to unlocking more reach. Social media SEO should be part of any ambitious marketer’s repertoire,….