Setting smart social media KPIs will help your team focus on the metrics that really matter and track performance over time. Social media KPIs (or key performance indicators) are data-based….
Learn about legitimate Instagram automation strategies and save time automating routine daily tasks, without resorting to fake engagement and bots. Instagram automation: Should you try it? Will it get you….
If you want to reach people who don’t already follow you, which format is better: Reels or TikToks? We set out to find out. TikTok vs. Reels is one of….
The right social media post template can speed up content creation, saving time while ensuring posts are on-brand and effective. You ever want to get off the hamster wheel of….
Meta Blueprint (f.k.a. Facebook Blueprint) online courses help you quickly learn new skills, but it’s not your only marketing education option. There’s something for everyone in Meta Blueprint’s online training….
Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach. The scariest story around the fire at Social….
Instagram subscriptions can be a great way for creators to earn money from their Instagram accounts. We’ll teach you how to use this feature. Creators and brands looking for more….
Want to know how to get verified on Instagram? You can either follow the traditional application process or pay for Meta Verified. If you’ve ever wondered how to get verified….
Have you noticed your favorite influencers and brands asking you to “save” their posts on Instagram lately? Find out why — and if it works. Pssst, did you hear? The….
Want to keep up with the latest visual trends on Instagram? These Instagram editing apps will help you make your content stand out. Capturing that perfect gram-worthy shot is an….
Learn how to build a consistent brand voice on social media with a custom social media style guide (free template included)! A social media style guide is an important document….
Bad news to all you social-media-blog-reading billionaires out there: when it comes to promoted Tweets, money can’t buy you happiness. (Whether it brings you meaning and bliss in real life,….
Instagram business accounts are free to anyone who wants one. We’ll teach you how to switch and take advantage of exclusive features. Ready to set up an Instagram business account?….
When it comes to writing on social media, the general wisdom is that shorter is better. But do long Instagram captions suggest the opposite? Because Instagram was designed as a….
Consumers are becoming more comfortable interacting with businesses on their mobile devices. Time to get in on the SMS marketing train, now. SMS marketing is an increasingly important channel for….
We set up an experiment to find out if pictures of people generate more engagement on Instagram — or if it’s a common misconception. No matter how religiously you follow….
How much do Facebook ads really cost? Read on for 2024 benchmarks and tips to get the most out of any budget. The answer to “How much do Facebook ads….
Wondering how to get verified on YouTube? We’ll walk you through each step and teach you all about the coveted YouTube verification badge. Once you’ve established your channel and built….
What type of LinkedIn post earns the most reach and engagement? We suspect that posts without links and CTAs see the most success. We’re not talking about broems or posts….
Struggling to structure your efforts on social? Set yourself up for success with our guide to setting and exceeding smart social media goals. If you’re asking yourself: Does your latest….
Learn about the most common social media security risks and the best practices that will help you protect your accounts. Keeping your social accounts secure is a critical component of….
Is it true that posting Reels can get you more Instagram engagement and followers fast? We ran a small experiment to find out. Have you noticed your engagement stats go….
We analyzed over 30,000 Instagram posts from businesses of all sizes to find the absolute best times to post on Instagram. What is the best time to post on Instagram….
Getting more free YouTube subscribers is the best way to maximize your organic reach on the second-largest website in the world. Is your goal to make money on YouTube? Free….
Have you ever tried to promote a YouTube video on another social network and been disappointed by the results? This experiment is for you. Home cinematographers of the past had….
Discover the differences between social listening vs social monitoring and how to use both to engage with your audience and protect your online reputation. If you’ve ever wondered about the….
I joined a LinkedIn pod so you don’t have to. Here’s how it helped (and hurt) my posts over the course of one week. This past November, I decided to….
We did the research so you don’t have to and discovered the ideal caption length to boost engagement on your Instagram Reels. You’ve toiled away on your edits, filters and….
Want to get in front of your audience on Pinterest? We’ve got everything you need to know about Pinterest ads. Did you know that Pinterest users spend twice as much….
Your Instagram grid layout is your chance to show potential followers your vibe or brand at a glance. What message do you want to send? Sometimes, it’s nice to take….
Instagram’s making it easy to turn your Stories Highlights into Reels. But how does that content perform compared to starting from scratch? Much like Gretchen desperately attempted to get “Fetch”….
Are you a social media marketer who wants to better focus your time, effort, and budget? It’s time for some new social media analytics tools! Wondering which of your social….
Are Instagram hashtags still the key to discoverability in 2022, or has SEO taken over? We’ve tested the waters and the results are in… Back in March 2022, Adam Moserri….
You’ve got great content — let’s make sure people see it. Perfect your own social media posting schedule with our free template. Maybe in your personal life, you’re a fly-by-the-seat-of-your-pants,….
Follow this 10-step guide to create a winning YouTube marketing strategy and take your YouTube presence to new heights in 2024. 83% of adults in the U.S. are on YouTube,….
If you’re already posting Instagram Reels, you’ve probably wondered if you should toggle “Recommend on Facebook”. But is it worth it? We all know that sharing is a good thing…..
A Pinterest scheduler is the best way to plan long-term content for your social media calendar, keep organized, and save time. We’re not in charge of history books, but we’re….
TikTok ads already reach nearly 885 million people worldwide, which makes them a valuable addition to your strategy. But what can you expect? If you’re thinking about getting started on….
These 10 Facebook ad targeting tactics will help you boost conversions and lower the cost per conversion — the ultimate measure of an ad’s value. One of the key advantages….
Does it pay to play on Instagram? We tried boosting an Instagram post for $100 to see how much reach and new followers it would get us. I’m no financial….
Hashtags that work on other sites may not apply on LinkedIn. Here’s how to build a LinkedIn hashtag strategy that will help you grow. Over one billion people use LinkedIn,….
Why do people buy Instagram followers? Is it worth it? What are the risks? We ran an experiment to find out. The Instagram fake follower industry is built on a….
Discover how AI social listening tools make it faster and easier to learn what people are saying—and feeling—about the topics that matter to your brand. Social listening helps marketers gain….
We spent $200 to buy TikTok comments from four different vendors who promised four different commenting tactics. Here’s what happened. Are you curious to find out how bad it would….
Facebook analytics tools help you get better results with the help of data-backed insights about your performance. Find the best one for your needs. Facebook analytics tools are like a….
TikTokers are sharing an intriguing new theory: you get a ton of reach with videos that are a maximum of seven seconds long. While dancing, lip-synching, mom-pranking, and trying to….
With TikTok Shopping, you can display and sell products without ever leaving the app. Here’s how to set up your TikTok Shop for success. But in September 2023, TikTok made….
As soon as Instagram announced the availability of URL stickers, the rumors began to swirl that engagement with Stories started dropping. Well, it finally happened: Instagram released link stickers to….
These free social media templates will save you a ton of time and effort, from creating content, to publishing posts and measuring results. These social media templates cover every stage….
Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps. A social media marketing strategy is a summary….