This February signals a monumental moment in the universe of Pokémon—a celebration steeped in nostalgia and anticipation. As the world readies for Pokémon Day on February 27, enthusiasts are buzzing with excitement over the franchise’s 30th Anniversary. Picture a time when childhood memories of trading TCG cards and battling with friends were etched into our lives; that same thrill is set to return with thrilling events, enticing rewards, and exclusive merchandise.
All Pokémon’s 30th Anniversary Celebration Events
Much like the turning of a page in our favorite adventure novels, Pokémon’s 30th Anniversary promises a treasure trove of events, bonuses, and unique merchandise. Here’s a handy list detailing what to expect, complete with start and end dates:
| Events | Start Date | End Date |
|---|---|---|
| Day Out and Night Out Events | Unknown | December 31, 2026 |
| Social Media Promotional Teasers | January 1, 2026 | NA |
| Pokémon GO 10th Anniversary (“What’s Your Favorite”) | February 8, 2026 | March 31, 2026 (Special Research will be available forever once claimed) |
| Pokémon Day 2026 TCG Collection | January 30, 2026 | Unknown |
| Pokémon League Events | February 27, 2026 | Unknown |
| First Partner Illustration Collection Series 1 | March 20, 2026 | Unknown |
| McDonald’s and Pokémon Happy Meals Collaboration | Unknown | Unknown |
| Pokémon FireRed and LeafGreen Switch 2 Speculation | Unknown | Unknown |
| 30th Anniversary Merchandise | March 2026 | Unknown |
Now that you’re in the loop about the events scheduled for this landmark Anniversary, let’s unpack each one in more detail.
Day Out and Night Out Events

The Pokémon Company International has announced a series of global Day Out and Night Out events throughout the year. Expect family-friendly Day Out events, perfect for all ages, alongside Night Out gatherings tailored exclusively for adult fans (18+). While specific details remain scarce, further announcements are on the horizon.
Social Media Promotionals and Teasers
The Pokémon Company ignited excitement on January 1, 2026, by unveiling the Pokémon 30th Anniversary logo. As the year progressed, we were treated to engaging trailers and heartfelt announcements that stirred nostalgia.
- Pokémon feat. Hatsune Miku Project VOLTAGE: A music video featuring the iconic virtual star, “Departure Song,” launched on January 28, 2026, celebrating every mainline game by showcasing Pokémon from their respective covers.
- Super Bowl LX: The franchise also made a splash with a Super Bowl commercial on February 8, 2026, featuring a teaser starring Jigglypuff. It announced the engaging “What’s Your Favorite?” feature in Pokémon GO, showcasing pop stars and athletes sharing their favorite Pokémon.
Pokémon GO 10th Anniversary (“What’s Your Favorite”)

As part of this grand celebration, Pokémon GO commemorates its own 10th Anniversary with an intriguing new feature called “What’s Your Favorite.” This allows you to capture moments with your favorite Pokémon using the in-game AR camera, placing you right next to them in beautifully crafted scenes. Experience the joy of taking photographs with any Pokémon, adorned with stickers and frames, without needing to own them.
Pokémon Day 2026 TCG Collection

A special Pokémon Day 2026 TCG Collection box debuted on January 30, 2026, featuring a 2026 Pokémon Day logo and a Cosmos Holofoil print of Pikachu with a Pokémon Day stamp. This box also contains various sets from different Pokémon TCG expansions, igniting excitement among collectors and players alike.
Pokémon League Events

On February 27, 2026, Pokémon League locations will transform into celebration hubs, distributing exclusive Mirror Holofoil Bulbasaur cards stamped with a Pokémon Day logo. Participants will also bask in various prizes, including:
- Mega Evolution TCG Series
- Pokémon Day 2026 TCG Collection
- Phantasmal Flames Elite Trainer Box
- Mega Venusaur EX Premium Collection
First Partner Illustration Collection Series 1

Mark your calendars for March 20, 2026, when the First Partner Illustration Collection Series 1 launches, featuring special boosters packed with three of nine illustration rare-style cards from the Kanto, Sinnoh, and Alola regions. Fans can expect more series featuring iconic Pokémon later this year.
- 1 Pokémon TCG pack containing three of all nine promo cards
- 2 Pokémon TCG booster packs
- 1 sticker sheet
McDonald’s and Pokémon Happy Meals Collaboration

The joyful blend of McDonald’s Happy Meals and Pokémon never fails to excite fans. Although official announcements are pending, whispers around a potential collaboration this Pokémon Day in 2026 are growing louder. Rumors hint at TCG Happy Meals containing cards featuring Dragonite, Charizard, Rayquaza, and Roaring Moon—will fan favorites return for a limited-time nostalgia trip?
Pokémon FireRed and LeafGreen on Switch 2

Rumors swirl around a remake of the cherished Pokémon FireRed and LeafGreen, originally launched in 2004, making their way to Nintendo Switch 2. Enthusiasts hope for enhanced graphics and immersive gameplay; however, the lingering question is whether they’ll retain the charm of the original GBA titles. What are your expectations for these legendary remakes?
30th Anniversary Merchandise

If you’re on the hunt for Pokémon-themed wearables, accessories, or plush toys, look no further than a diverse array of merchandise available this year. Check out the official Pokémon Centre online for the latest releases, which include TCG accessories, stylish wearables, and even insulated tumblers. Excitingly, LEGO Pokémon sets are also available for preorder—don’t miss your chance to grab the awaiting Eevee and Pikachu LEGO set, with the Kanto Starter trio launching right on Pokémon Day.