Riz Ahmed’s James Bond TV Show: ‘Bait’ on Prime Video

Riz Ahmed's James Bond TV Show: 'Bait' on Prime Video

The casting call was a cattle market. Hundreds of hopefuls, each convinced they possessed that indefinable something. Then Riz Ahmed walked in, and the air shifted; you could almost taste the ambition. Now, as the world waits to see who gets the official nod, Ahmed’s taken matters into his own hands.

The world is waiting to learn who’ll play James Bond in Amazon’s first movie with the franchise—and a new Prime Video series is capitalizing on the moment.

Called Bait, the series stars Riz Ahmed as struggling actor Shah Latif, who auditions to be the next actor to don 007’s suit. With Bond being such a sought-after role, his going to the auditions goes viral, and soon it becomes gospel that he’s going to book the part. Or at least, it’s gospel to his family and friends, as seen in the clip below. The reactions among them run the gamut from pride to confusion (“Did Daniel Craig die?” asks Shah’s father, which… technically yes) to thinking about the paycheck to come.

Bait takes place over the four days between Shah’s audition and learning whether he’ll actually book the part. In that time, everyone’s going to have something to say about this news, which will be pretty accurate to casting someone as big as James Bond.

Since No Time to Die, there’s been so much speculation about who’d be next to play him and who fans would want to play him, like Idris Elba and Henry Cavill. Denis Villeneuve’s supposedly not begun his search yet, but you’ve likely heard rumors and speculation over the past year about young actors like Aaron Taylor-Johnson and Callum Turner being pursued or up for consideration.

Bait and all its six episodes to hit Prime Video on March 25.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

From Audition to Anxiety: The Premise of Bait

Think about the last time you were waiting for important news. That knot in your stomach, the endless replays of every possible outcome in your head? Bait bottles that feeling and serves it up with a side of espionage. Riz Ahmed stars as Shah Latif, an actor whose Bond audition unexpectedly goes viral. What unfolds in the four days between the audition and the verdict is where the series really gets interesting.

Latif’s experience is a funhouse mirror reflection of what actual contenders are facing. The Bond casting process has become a public spectacle. A feeding frenzy of speculation. Ahmed’s show seems designed to mine that anxiety for all its worth.

How Much Does the Next James Bond Make?

The specifics of Daniel Craig’s final deal were never disclosed, but reports suggest he earned over $25 million (€23.14 million) for No Time to Die. While the prestige of the role is a huge draw, the salary certainly sweetens the deal. For actors like Latif in Bait and those in contention in real life, this isn’t just about art; it’s about a career-defining payday.

The Real-World Casting Drama

It’s a bit like the Olympic Games of acting. Since Daniel Craig hung up his Walther PPK, the rumor mill has been working overtime. Idris Elba, Henry Cavill, Aaron Taylor-Johnson, and Callum Turner are just a few names that have been tossed into the ring. The constant speculation is enough to make any actor’s head spin. According to reports, Denis Villeneuve hasn’t started the search.

What Type of Actor Is Cast as James Bond?

Traditionally, Bond actors possess a certain gravitas combined with physical prowess. Think Sean Connery’s suave danger or Daniel Craig’s more brutal intensity. However, the producers have signaled a willingness to shake things up, which means the next 007 could defy expectations. Keep an eye on actors who can deliver wit, charm, and a convincing right hook.

Is This the Future of the Bond Franchise?

Amazon’s acquisition of the Bond franchise signals a new era, and Bait feels like a clever meta-commentary on the whole phenomenon. It’s a shrewd way to stoke the flames of anticipation while exploring the pressures and absurdities of the casting process. It is a gamble in the entertainment landscape where meta-narratives can either resonate deeply or fall flat. Either way, this new series reflects our modern appetite for self-aware entertainment.

When Will the Next James Bond Be Announced?

That’s the million-dollar question, isn’t it? The producers have remained tight-lipped, emphasizing they’re taking their time to get it right. Considering the magnitude of the decision, expect a carefully orchestrated announcement rather than a casual reveal. Until then, the guessing game—and shows like Bait—will keep the speculation alive. Will Amazon’s new vision for Bond include casting choices that subvert our expectations?