Understanding streaming ratings can often seem like a puzzle. Unlike traditional broadcast TV, there’s no central database to track viewership trends weekly. However, when a major platform like Netflix announces a hit, you can be sure it’s a genuine success. Just look at hits like Squid Game or KPop Demon Hunters, alongside Guillermo del Toro’s Frankenstein.
The Oscar-winning director’s adaptation of Mary Shelley’s gothic classic premiered on Netflix on November 7, following a brief theatrical run. It appears that many viewers either waited to watch it at home or chose to revisit it after catching it in theaters. According to Netflix, Frankenstein ranked as the top English-language film in 72 countries during the period from November 3-9. This short timeframe was still enough for the movie to achieve over 29 million views and nearly 74 million hours watched, featuring Oscar Isaac in a mad scientist role and Jacob Elordi portraying the monster.
Guillermo del Toro expressed his excitement in a statement, noting, “Seeing people embracing Frankenstein in the way I have for over 50 years now is really meaningful. I’ve seen an outpouring of love, with many sharing their repeat viewings, both at the 600 sold-out screenings and globally on Netflix. This is a film I’ve carried with me my entire life, and to see it resonate so deeply with audiences around the world is a really full circle moment.”
While it’s uncertain whether Frankenstein can maintain its top position, it faces stiff competition from KPop Demon Hunters, which had an astounding viewership earlier this year as Netflix’s most-watched movie release. The animated musical continues to thrive, racking up over 12 million views during its 21st week in the streamer’s top 10 list.
What determines a streaming film’s success?
The success of a streaming film is determined by various factors, including viewership numbers, audience engagement, and critical acclaim. Films that resonate emotionally or culturally with viewers tend to perform well.
How does Netflix track viewership data?
Netflix analyzes streaming data by counting views and total hours watched, providing insights into a title’s popularity across different countries and demographics.
What can we learn from the success of Frankenstein?
Frankenstein‘s success highlights the enduring appeal of classic stories when reimagined with modern perspectives and acclaimed talent behind the camera.
Are there any upcoming films to watch on Netflix?
Netflix frequently introduces new content, so keep an eye out for announcements of upcoming releases to find your next binge-worthy film.
In conclusion, as streaming platforms evolve, the way we understand viewership and success must adapt as well. For more insights into film trends and future releases, don’t forget to check out Moyens I/O.