Exploring the Rise of AI-Generated Fake Movie Trailers
The latest trend in online entertainment is the emergence of Ghibli-style AI art, a phenomenon that threatens to undermine the artistry of animators for mere clicks. This technology isn’t just confined to stunning visuals; it extends to the creation of fake movie trailers, altering how we perceive cinematic narratives. Initially, these fan trailers involved splicing existing clips of actors into new narratives, often designed to fit upcoming releases from major studios like Marvel and DC. While studios have frequently sought to take down these unauthorized creations, the fan community continues to produce them relentlessly.
The Popularity Surge of AI-Driven Fan Trailers
As AI technology develops, channels on platforms like YouTube specializing in creating misleading fake trailers are gaining traction. Many have garnered millions of subscribers and are recognized as legitimate fan trailer creators, in contrast to those merely profiting from deception. It’s not uncommon for people—maybe even your uncle or high school classmate—to share these fabricated trailers, believing them to be authentic.
Challenges for Filmmakers
This influx of misleading content presents a significant challenge for industry professionals. Filmmakers like James Gunn have taken to social media to expose fake trailers, especially those falsely attributed to his upcoming DC Studios film, Superman. However, what steps are studios taking to combat this issue? As it stands, not much.
Studios Cashing In on Fake Trailers
Ironically, many studios appear to be capitalizing on these deceptive trailers rather than shutting them down. According to a report by Deadline, studios have been observed “actively taking a cut” from the revenue generated by AI trailer creators, such as Screen Culture.
“Emails reviewed by Deadline reveal that Warner Bros. Discovery (WBD) has claimed monetization rights on Screen Culture’s trailers for Superman and House of the Dragon,” the article notes. Instead of issuing copyright strikes—which can result in a channel being banned after accruing three strikes within 90 days—WBD prefers to collect ad revenue from these views. Similarly, Sony Pictures has claimed profits from fake trailers for Spider-Man and Kraven The Hunter, while Paramount has done the same for a counterfeit Gladiator II video.
The Cost of Capitalism in Filmmaking
This decision by studios reflects a pragmatic, albeit troubling, side of capitalism. By collaborating with creators of fake trailers, studios seem to forge mutually beneficial arrangements, possibly sacrificing the integrity of their talent and the filmmaking process. While they do gain some revenue or strategic ad placement, the overwhelming presence of fake content can dilute audience excitement for genuine releases.
Understanding the Broader Implications of AI in Filmmaking
At the end of the day, fake trailers—with their use of spliced footage or AI-generated elements—are arguably minor players in the spectrum of potential harms posed by deepfake technology. However, studios’ tacit acceptance of AI-generated likenesses, in exchange for what amounts to petty cash, normalizes dangerous uses of this technology across the internet. But for them, the financial rewards from billions of views overshadow these ethical considerations.
Want more io9 news? Stay updated on the latest Marvel, Star Wars, and Star Trek releases, discover what’s next for the DC Universe in film and TV, and get all the details you need about the future of Doctor Who.
FAQs on AI-Generated Fake Movie Trailers
What are fake movie trailers?
Fake movie trailers are fan-made videos that combine clips from existing movies or AI-generated content to create the illusion of a new film, often misleading audiences about its authenticity.
How do studios respond to fake trailers?
While many studios initially attempted to take down fake trailers, some now actively monetize them, collecting ad revenue rather than issuing copyright strikes.
Is it legal to create fake trailers?
The legality of making fake trailers is complex and can depend on copyright laws. While some cases have been struck down, others have led to partnerships between studios and creators.
How do fake trailers impact audiences?
Fake trailers can confuse audiences, leading them to believe in upcoming movies that don’t exist and potentially diminishing their excitement for actual film releases.