This week at Gamescom, Crunchyroll presented its highly anticipated anime adaptation of the acclaimed game Sekiro: Shadows Die Twice, titled Sekiro: No Defeat. While many fans rejoiced, some expressed concerns about potential use of generative AI in the trailer. Let’s explore this further, shall we?
When the trailer dropped during the Gamescom Opening Night Live stream, it didn’t showcase the studio Qzil.la prominently. Fans quickly took to Reddit and the trailer’s YouTube comments to discuss its animation elements, questioning whether some might have stemmed from AI technology.
Who is Qzil.la?
Investigations into Qzil.la via MyAnimeList revealed the studio lacks a substantial portfolio. This raised eyebrows, especially for an adaptation of a game that has sold over 10 million copies since its 2019 release, according to IGN. Interestingly, their website claims they aim to “challenge the conventional wisdom… by utilizing the latest technologies such as AI.”
AI Concerns Resurface
While Qzil.la referred to No Defeat as “2D animation” in their online announcement, they are also associated with forthcoming series that incorporate AI in animation. A discussion at the Niigata International Animation Film Festival highlighted their plans for the 2026 series The Life of a Gigolo, mentioning that AI contributes to about 60% of its production.
What Do Fans Say?
Despite the AI worries, many fans rallied to support the project, praising the experienced talent attached to it. The anime is directed by Kenichi Kutsuna, noted for his work on Naruto, where he delivered some of its most breathtaking action scenes. Additionally, Qzil.la’s CEO, Shun Fukudome, is a veteran from Production I.G., a respected name in the anime industry. In an effort to quell the controversy, Qzil.la issued a statement denying the use of AI in any capacity for No Defeat.
『SEKIRO: NO DEFEAT』 制作手法についてのご案内 pic.twitter.com/yIwzzf9WXl
— SEKIRO: NO DEFEAT｜アニメ公式 (@sekiro_nd_anime) August 22, 2025
In their statement, Crunchyroll emphasized that the adaptation is “fully hand-drawn 2D animation created by the talented teams at Qzil.la, ARCH, and Kadokawa.” They firmly confirmed that no AI was utilized in its creation, ensuring fans they will experience the art style that the original game is known for.
Was AI Actually Used in No Defeat?
Following the announcement, it became evident that ambiguity still existed about whether any AI technology was used. Kenichi Kutsuna expressed how vital it was to portray the beauty of the original game faithfully. He suggested the final product would provide a memorable experience for both dedicated fans and newcomers.
How Are AI Technologies Perceived in Animation?
The rising prominence of AI in animation has sparked heated debates. Concerns have emerged following a recent incident involving Crunchyroll when an episode of Necronomico and the Cosmic Horror featured AI-generated subtitles, which prompted a withdrawal of the episode.
Could the rising influence of AI technologies lead to a disconnect between fan expectations and production realities? As studios like Toei Animation intend to leverage AI for future endeavors, the dialogue surrounding AI in creative industries is far from exhausted.
Why Does Sekiro: No Defeat Matter?
Ultimately, the forthcoming adaptation of Sekiro serves as a case study on the intersection of tradition and innovation in animation. While Qzil.la seeks to honor the artistry of the game, fans remain vigilant about the implications of AI technology in this cherished art form. So, are you eager to see how it turns out?
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