Exciting news for gamers! The newest handheld PC, developed through a collaboration between Xbox and Asus, is now available, and the price is definitely turning heads.
The ASUS ROG Xbox Ally is priced at $599 (approximately €563), while the more advanced ASUS ROG Xbox Ally X retails for an eye-popping $999 (about €934). Surprisingly, this hefty price tag hasn’t kept gamers from snapping them up, and reports indicate sellouts at various retailers.
The hype is real! ROG Xbox Ally X preorders are sold out on the Xbox Store worldwide. You can still grab yours at this link or find a local retailer on this link.
— Xbox (@Xbox) September 26, 2025
The Xbox Store sold out within just an hour after the launch. Did the Asus store fare better? Nope! It’s also cleared out. However, some of the base model ROG Xbox Ally remains available on Amazon, but expect that inventory to vanish quickly as well.
This new handheld is a testament to Xbox’s “everything is an Xbox” approach, especially appealing to those who enjoy playing beyond Steam. Personally, I’m tempted to grab one for the flexibility it offers, though $999 might be a stretch for many. Yet, a solid number of gaming enthusiasts seem eager to invest in this advanced tech.
The Asus ROG Xbox Ally is an all-in-one device that proves handy for Xbox gamers subscribed to Game Pass. It consolidates your gaming experience, allowing access to titles across various platforms such as Steam, the Epic Games Store, and Xbox Play Anywhere games.
Although I haven’t been an avid Xbox player lately—mainly because many Xbox titles are also on PC—it makes sense for Microsoft to branch into this handheld market with Asus. It’s surprising that some gamers aren’t deterred by the steep price; after all, a grand is a significant investment these days.
Are you considering getting the ASUS ROG Xbox Ally X? Do you already own another handheld like the Steam Deck, or are your PC and console setups meeting your gaming needs? Share your thoughts in the comments below.
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What makes the ASUS ROG Xbox Ally a notable gaming device?
The ASUS ROG Xbox Ally stands out due to its versatility, allowing players to access a variety of games from multiple platforms with ease.
Do I need an Xbox Game Pass subscription to enjoy the Asus ROG Xbox Ally?
While a Game Pass subscription enhances the experience significantly, you can still use the handheld without it; it supports games from other stores and platforms as well.
Is the ASUS ROG Xbox Ally available in my region?
The availability of the ASUS ROG Xbox Ally varies depending on your location. Check local retailers and the Xbox Store for the latest stock updates.
How does the ASUS ROG Xbox Ally compare to the Steam Deck?
The ASUS ROG Xbox Ally and Steam Deck each have their unique features. The Ally excels in multi-platform access, while the Steam Deck is renowned for its extensive Steam library.
Will there be future updates or versions of the ASUS ROG Xbox Ally?
Given the success and demand for gaming handhelds, it’s likely that Asus will continue to evolve the ROG Xbox Ally line, potentially introducing new models and updates.
Excited about these developments in gaming tech? Keep exploring related articles on Moyens I/O for more insights!