With the launch of Fortnite’s new season and chapter this weekend, excitement is building as the fan-favorite music mode, Fortnite Festival, returns. This time, it features an electrifying headliner that fans can’t wait to experience: LISA.
The announcement of LISA as the season’s headliner has sparked a whirlwind of reactions. While many fans are ecstatic, others seem unaware of her cultural significance, leading to some unfortunate displays of sexism and xenophobia.
See you November 29th @Fortnite @FNFestival pic.twitter.com/GHidwZzTnq
— LLOUD (@wearelloud) November 22, 2025
Before this year, I had a vague awareness of who LISA was. But social media algorithms have since immersed me in her world, showing me her remarkable artistry and influence in music.
LISA’s presence has been hard to ignore, from her memorable Hot Ones interview to her captivating performances and collaborations, including a song with Doja Cat. By the time I attended a Blackpink concert this past summer, I was already hooked on her energy and talent.
As someone who’s now a proud fan of both LISA and her group Blackpink, it was thrilling to hear about her inclusion in Fortnite Festival, even amidst the negativity from some corners. It’s clear many people are still discovering her, and that’s where I come in—I want to share why LISA is an ideal choice for this event.
Who is LISA, the Fortnite Festival Headliner?
Simply put, LISA is a global phenomenon in 2025. Born in Thailand, she’s a member of the wildly popular K-pop girl group Blackpink and boasts an impressive solo career, along with her peers. Even if you don’t recognize her name, Blackpink is likely on your radar.
Since their debut in 2016, Blackpink has soared to international fame, being the most-streamed female group on Spotify and the most-viewed music group on YouTube, boasting over 99 million subscribers. Their accolades are countless, marking them as some of today’s most successful artists.
In the past year, LISA has ventured into a solo career while her groupmates have also made strides in their individual projects. At 28, she’s poised to expand her success even further.
In February, she released her debut solo album, Alter Ego, and followed it up with the new Blackpink single “JUMP” in July. The group is selling out stadiums on their DEADLINE tour, covering North America, Europe, and Asia while performing solo songs along with their hits.
With over 140 million followers across social media, LISA’s influence is immense. Reports indicate she earns around $1.6 million (€1.5 million) per Instagram post and approximately $750,000 (€700,000) for an Instagram story, showcasing her power as a digital influencer.
LISA has also impacted fashion and trends, notably with her influence on the Labubu craze. Her shout-out to a matcha drink from Heytea led to skyrocketing demand, prompting the brand to create a special beverage in her name. Whatever she engages with often goes viral.
Epic Games undoubtedly recognizes LISA’s star power. Her Fortnite Festival pass and merchandise will likely be a huge hit, tapping into her massive marketability as one of the hottest names in modern entertainment.
Initially gaining fame mainly in Asia, LISA and Blackpink have taken the world by storm. LISA also made her acting debut earlier this year in HBO’s The White Lotus, further broadening her appeal.
As she continues to dominate in music and now expands her career into acting—having signed with WME for acting representation—her influence only grows. She’s even been connected to potential future projects, including a Netflix film, while still active with Blackpink’s tour dates.
This weekend, LISA will join the elite ranks of previous Fortnite Festival headliners like Lady Gaga, Billie Eilish, and Snoop Dogg. Her presence in Fortnite not only speaks volumes about her rising stardom but also ensures she’s here to stay.
Regardless of your opinion on her inclusion, LISA is rapidly claiming her throne across all facets of entertainment, and fans like myself—Lilies—are here to support her every step of the way.
What other accomplishments does LISA have in the entertainment industry? LISA is not only known for her music but also for her acting roles and impact on fashion trends, making her a multifaceted star.
Is LISA planning to tour as a solo artist? Yes, she has signed with Wasserman Music for solo touring representation, marking the beginning of her own concert ventures.
How has LISA influenced consumer trends? Her endorsements and social media presence have led to significant spikes in sales for brands she showcases.
What does her role in Fortnite signify for her career? Being featured in Fortnite is a major indicator of her cultural relevance and appeals to a vast, interactive audience.
If you’re as excited about the evolving blend of music and gaming as I am, dive deeper into the wonders of entertainment by visiting Moyens I/O for more insights and updates.