The latest development in the world of AI-generated content is causing quite a stir, and it’s too outrageous to ignore. A TikTok advertisement for the free-to-play game The First Descendant has taken the internet by storm, leaving many players bewildered.
This ad showcases a poorly animated AI “content creator” promoting an update for the game, which has left viewers shocked. The advertisement was initially highlighted by @MoxsyOG on Twitter/X and has since sparked discussions for all the wrong reasons.
This is MASSIVELY disappointing to see being posted on official channels @FirstDescendant pic.twitter.com/Rcm7w5oQSk
— Moxsy (@MoxsyOG) August 15, 2025
The advertisement is a facsimile that features an AI with a mechanical voice, attempting to engage players about the game’s features without any engagement or authenticity. The video has since been taken down, raising questions about how it was allowed to air in the first place.
In the video, the faceless AI states, “Hey guys, the massive F2P update of the F2P looter shooter masterpiece The First Descendant has launched spectacularly.” It goes on to mention gameplay mechanics like riding hover bikes and teaming up against the boss Wall Crasher, but the delivery falls flat.
This promotional effort is particularly disappointing since it links with the well-regarded title Nier Automata, further compounding the disillusionment among fans of both franchises.
What makes this situation even more frustrating is the lack of any real engagement from a human perspective. The AI tries to mimic an enthusiastic presenter but fails miserably, adding an awkward tone to the ad. It’s peculiar that publisher Nexon opted for this AI-produced content rather than involving real gamers who could bring genuine excitement.
While AI-generated ads aren’t new, it’s surprising to see such a poorly executed example come from a publisher of Nexon’s caliber. Many among the gaming community are worried that this might become a trend, leading to a decline in creative and compelling marketing efforts.
Since its launch last June, The First Descendant has only achieved a mixed rating on Steam, with numerous players criticizing its grind mechanics and overpriced cosmetics.
What makes AI-generated game ads ineffective?
The lack of genuine human interaction and emotional connection often makes AI ads feel artificial, leading to disengagement from the audience.
Are brands moving towards using AI for all advertising?
While many brands are experimenting with AI, there is still a strong demand for authentic content created by real people that resonates with audiences.
Is it possible for AI to create engaging ads in the future?
With advancements in technology, there may be potential for AI to improve; however, human touch will still be vital for crafting truly engaging content.
What impact does poor advertising have on game sales?
Poorly executed ads can lead to negative perceptions and impact sales, especially in a competitive market where first impressions matter.
Could we see more collaborations like The First Descendant and Nier Automata in the future?
Collaborations are possible, but they must be executed thoughtfully to maintain authenticity and respect for both brands.
In conclusion, while the development of AI in marketing stimulates curiosity, it also raises concerns about authenticity and engagement in advertising. For now, let’s enjoy the humor in these missteps and hope companies will prioritize genuine connections with their audiences. If you’re interested in more insights into gaming and technology, explore related articles at Moyens I/O.