Like any entertainment machine that needs eyeballs to succeed, the K-drama industry has their promotion cycle down to a science. The casting news. The script reading stills. The teaser still or poster. The barely-a-thing-but-still-counts pre-teaser. The character posters. The first teaser. The second teaser. The third teaser. You get the point.
In short, somewhere during this cycle, the drama gathers a certain amount of interest — and sometimes the buzz is so high that it almost eclipses the drama itself. (For hype machines this year see: Queen of Tears and Love Next Door.)
So, two questions to mull over here.
Does high pre-drama hype guarantee a drama that’s worthy of it, or is it less consistent than that? And secondly, how much of the hype machine do you enjoy? Do you follow it all the way to the premiere, or do you “hype out” at some point?