Recently, Belift Lab revealed that the plans for ILLIT, including brand identity and group concept, were finalized on July 21, 2024, and circulated internally. However, in a video, the executive vice president at Belift Lab stated, “The debut lineup for ILLIT was decided on September 1, 2024, after which we began planning the group branding, which is the ‘Strategic Brand Plan for the Girl Group.’” Belift Lab also denied allegations of “referencing materials” from Min Hee Jin.
On the other hand, an official from HYBE “leaked” NewJeans’s plan to Belift Lab on August 28, 2024.
This means that the concept for ILLIT was finalized before the six winning girls were announced over a month later in the show’s finale. Netizens are questioning whether Belift Lab selected the ILLIT members based on a pre-established concept or not.
The question now is: So when was the concept and plan for ILLIT finalized? Before or after September 1, 2024?
Netizens’ comments:
- So it turns out that the gratitude itself was illegal, lol. There’s nothing more to see; Min Hee Jin won.
- Belift Lab is so funny, lol. They say it’s not plagiarism, right? They’re still insisting on it?
- Looks like they’ve finally been caught after always copying others.
- There’s a reason Min Hee Jin is confident enough to sell her house and go to court. Seriously, she’s a piece of work.
- But it’s so funny that they actually got NewJeans’ plan, lol!
- Then if everything is already finalized, why did they bother to get NewJeans’ plan? Do these guys even understand what they’re saying?They have to keep fabricating lies, which is why it doesn’t add up like this, lol
- They have to keep fabricating lies, which is why it doesn’t add up like this, lol