The first result of this effort was the debut evaluation video released in 2024, where Team N showed promise with “Attention”.
◆ A Mismatch
Bang Si-hyuk and So Sung-jin wanted to reshape the girl group landscape through Min Hee-jin.
Despite her reluctance to join the project initially due to the lack of control, she eventually accepted the role because of her position as HYBE’s CBO, overseeing branding for HYBE and its labels.
◆ Hidden Motives?
Team N was ready for debut with “Attention”, but Min Hee-jin delayed providing crucial branding materials, which were only in her mind. This delay led to speculation about her ulterior motives, including potential plans to manage the group under her own label.
◆ A Misalignment of Goals
◆ Conclusion