Three of the most searched keywords on Google Korea this year were Roblox, Vaccine Reservation, and Squid Game.
On December 9th, Google Korea released the ranking of domestic search terms in 2024.
The U.S. metaverse platform “Roblox” topped the overall ranking of domestic search terms in 2024.
Roblox is a metaverse game platform called “the playground of American elementary students.” Along with the metaverse craze that swept the world this year, interest in Roblox seems to have increased in Korea as well.
Following that, “Vaccine Reservation” came in second, showing high public interest in vaccination, and Netflix’s original drama “Squid Game,” which drew worldwide attention, came in third.
In addition, “Tesla Stock Price” and “Bitcoin,” which received attention from many investors throughout the year, ranked fourth and fifth respectively, followed by △ Kim Seon-ho △ Finding a Vaccination Agency △ Samsung Electronics Stock △ Twitter Game Popcat and △ PC Game Lost Ark.
Overall, the high popularity of sports search terms stood out in the global overall search word ranking.
As the cricket T20 World Cup was held in January this year, the keyword of Australia vs. India match came in first, India vs. England came in second, and India’s professional cricket league “India Premier League” came in third. India’s huge population appears to have affected the Google search results.
In addition, △ NBA in 4th, △ Euro 2024 in 5th, △ Copa America in 6th place, and various sports events were also ranked in the overall search word list.
The “Squid Game,” which ranked third overall in the South Korean search word rankings, also ranked ninth in the global overall ranking, proving the global popularity of K-content.