On December 11, the agency of BLACKPINK’s Rosé, The Black Label, issued an official statement regarding news about the female idol’s endorsement of fried chicken brand “bhc”.
In the statement, The Black Label wrote, “The news that Rosé was selected as the model for bhc’s chicken product, as reported on the 10th, is untrue. Rosé has never signed an advertising contract as the model for said product.”
Meanwhile, previously on December 10, it was reported that BLACKPINK’s Rosé, alongside actor Hwang Jung-min and tennis player Shin Yu-bin, have become the models for bhc.
According to media outlet IT Chosun, Rosé is in the final stage of finalizing her contract with bhc, and will be working with the brand to develop its new menu and on future global marketing plans.
However, the news of Rosé’s new endorsement has sparked mixed reactions among netizens. In particular, while some argued that Rosé is perfect for a food brand as she’s the “foodie” among BLACKPINK, others insisted that Rosé’s image is simply ill-fitted for fried chicken.
Overall, however, most agreed that Rosé was selected due to her global popularity, especially following the success of “APT.”, so it doesn’t matter whether her image is “suitable” for fried chicken or not.
Below are some comments from netizens:
- She is not exactly suitable for the brand…
- For a fried chicken model… she looks like she never, ever, eats this dish, like ever.
- It was literally stated that the brand chose her for global marketing, and she’s the perfect pick to target the international audience. Also, she’s a known foodie
- From what I know, Rosé eats well. Chicken and many other dishes. Why is it that people think she doesn’t ever eat fried chicken
- I understand the brand’s decision to pick Rosé. But it is not the best match