The first teaser has finally landed for JTBC’s King the Land, showcasing the story’s smoldering eyes chaebol hero Junho (The Red Sleeve Cuff) and hotelier extraordinaire Yoon-ah (Big Mouth).
In an opposites-attract rom-com, our hero Gu Won (Junho) is the boy who has it all. But his environment has made it difficult to find genuine connection with others, making him adverse to people’s fake smiles.
Enter Chun Sa-rang (Yoon-ah), who is known as the “smile queen” at work who always tries to give her best customer service smile. Cue the clashing and sparks of love.
Suffice to say, smiles – or stares I should say – are the focus of the new teaser, generously providing lingering shots to take our time with the pretty. My skeptical side is squinting real hard to find some kind of story in the clip. But the other side simply says “Junho” and clicks replay.
In the intermittent text screens, JTBC acknowledges the fan-service, saying, “This is the pairing of Junho and Yoon-ah that you’ve been waiting for,” and predicts that, “The magic of love is coming to save you.”
Although not yet featured, the cast also includes Sa-rang’s friends and staff members of the wider King group enterprise, including Go Won-hee (Love to Hate You), Kim Ga-eun (Under the Queen’s Umbrella), Ahn Se-ha (The Heavenly Idol), and Kim Jae-won (Stealer: The Treasure Keeper).
With scripts by Choi Rom and PD Im Hyun-wook (Reflection of You) at the helm, JTBC’s King the Land premieres on June 17, following Doctor Cha in the weekend slot.
