Bluesky is carving out its niche as a social media platform reminiscent of pre-Elon Musk Twitter. However, it faces its own unique challenges, particularly with the ineffective “Discover” tab. This could soon change with the new “dislike” feature entering beta testing, bringing hope for significant enhancements.
In a recent blog post, Bluesky emphasized its commitment to giving users more control over their experience. While this statement is optimistic, it feels understated—Bluesky tends to foster a culture of self-segregation, allowing users to curate what they see selectively.
Take, for example, the White House’s presence on Bluesky. When they joined the platform, many users leveraged its robust blocking feature, thereby reducing the visibility and engagement of accounts they disagreed with. For instance, the reposts on a White House account rarely exceed 70, making it clear that many users choose not to interact at all.
Blocking is a prevalent practice among Bluesky users, often applied even in minor cases of annoyance. Users might block others for the slightest irritation, illustrating how the platform encourages such behaviors.
We already have a dislike button (it says “Block account” on it)
— Hampus (@hampus.bsky.social) November 1, 2025 at 3:18 AM
With the notion of a “dislike” button on the horizon, Bluesky hints at a new way for users to provide feedback. This function aims to enhance how content is personalized across the platform. The Discover tab could greatly benefit, potentially shifting from a mixed bag of content to a more tailored experience.
The current Discover feed often feels overwhelming, filled with repetitive content that may not resonate with everyone. Users frequently encounter a barrage of similar posts — from critiques of Elon Musk to heartwarming pet photos — leading to a lackluster experience. For those seeking fresh content, the Discover feed can turn monotonous.
Interestingly, while some users find value in the Discover feed, others assert that it rarely serves their interest. Many complain that this tab simply exposes them to unwanted interactions, diluting its intended purpose.
So, how can the “dislike” feature make a difference? It’s designed to help Bluesky’s algorithms understand which posts you’d like to see less frequently. If executed well, this could transform the Discover tab from an exhausting overload of similar posts into a dynamic space for discovering diverse content.
The real question is: will the dislike feature deliver? If it can effectively filter out unwanted content, Bluesky may realize its potential as a more engaging platform, where the Discover tab becomes a valuable tool for users instead of a source of frustration.
But what about the persistently available blocking feature? Users can always fall back on it if the dislike button doesn’t meet expectations, ensuring that they can maintain their tailored experience.
What is the purpose of the dislike button on Bluesky? The dislike button aims to provide users with greater control over the content they encounter, helping to personalize their feeds.
Will the dislike feature improve user experience on Bluesky? If effectively implemented, the dislike button could enhance personalization, making the Discover tab more engaging and less redundant.
How does Bluesky compare to other social media platforms? Bluesky shares similarities with pre-Musk Twitter, focusing on a free speech culture but also faces challenges with user interaction and engagement.
Can blocking users negatively affect your social media experience? Yes, excessive blocking can create echo chambers, leading to missed opportunities for engaging with diverse viewpoints.
Is the Discover tab worth using on Bluesky? While it has potential, many users find the content uninteresting, underscoring the need for improvements like the disliking feature.
In conclusion, the future of Bluesky lies in its ability to evolve with user feedback. If you’re intrigued by social media trends and want to dive deeper into this developing narrative, check out more insights on Moyens I/O.