With the right Twitter tools on hand, you’ll get the most out of your social media marketing strategy.
Maybe you see yourself as a proud minimalist in the Twitter marketing world. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. You need Twitter tools.
If you really want to grow your Twitter account (and why the heck wouldn’t you?!), embracing third-party tools isn’t just recommended… it’s essential.
There’s a whole spectrum of Twitter tools out there (many of them free!) just waiting to help you reach your social media goals.
Twitter tools for analytics
Moyens I/O Analytics
Track metrics like reach, engagement rate, impressions, likes, plays, shares, clicks, and saves so you can quickly measure your progress toward your goals in real-time. You can even set up custom boards that give you an overview of your most important metrics at a glance over a select period of time.
Twitter tools for competitive analysis
Statsocial
Statsocial empowers marketing initiatives by providing a wealth of information: you’ll get comprehensive market data sourced from a database of 300 million (!) individuals.
Through Statsocial, you’ll easily identify influential figures within your industry and gain insights into your audience’s interests. Statsocial also enables you to specifically target individuals through surveys, letting you gather valuable feedback and tailor your approach accordingly.
Source: Statsocial
Moyens I/O Industry Benchmarking tool
You can set up custom timeframes and look up benchmarks for metrics like audience growth rate, engagement rate, profile impressions, and more. Plus, if you need to present your results to your team, boss, or other stakeholders, you can easily download your comparison report as a PDF file.
Twitter tools for identifying leads
Leadsift
LeadSift is a powerful tool that locates potential leads on Twitter and categorizes their intent, whether that’s “purchase,” “churn,” or “seek assistance.”
This app diligently scans millions of conversations to identify both direct and indirect leads, assigning them a lead rating for your convenience. Swiftly filtering through this wealth of data makes it quick and easy to pinpoint hot leads and effectively engage with users.
Adobe Marketo
Marketo is technically a marketing automation platform, but where it really excels is in lead management. The tools here are triggered by customer events to turn mentions into action. It’ll also give you real-time behavioral and demographic data to help you predict a lead’s next move.
Source: Marketo
Twitter tools for mentions and monitoring
Mentionlytics
Mentionlytics is keeping an eye out for your brand, scanning the web and all social for mentions of your brand, with support for monitoring keywords in all languages.
Sentiment analysis features will help detect emotion and keep you in the loop about whether you’re the talk of the town—for better or for worse. Filter by source, sentiment, country, keyword, and more… and find your top influencers in the process.
Nexalogy
Nexalogy is a comprehensive social media monitoring and discovery platform designed to enhance your marketing strategy. By harnessing data from various social media channels, the software provides valuable insights that can inform your decision-making process.
One key Nexalogy feature? Its ability to extract informative summaries from images encompassing objects, foods, events, and people. The platform also offers an interactive timeline that allows you to visualize the peak activity periods of users. (This feature proves particularly useful for identifying crises in both political and business contexts, allowing you to catch a social media scandal before it goes too far.)
Source: Nexalogy
Cloohawk
Cloohawk serves as your dedicated Twitter watchdog, providing valuable suggestions for enhancing engagement and fostering growth. It also acts as your personal Tweet doctor (dogtor?!), diagnosing any issues and prescribing effective remedies to improve your Twitter presence.
The “hacks” suggested by Cloohawk might include using appropriate hashtags, sharing trending stories, or reposting your own previous posts. By implementing these recommendations, you can optimize your Twitter performance and achieve your desired goals.
Fedica
Formerly known as Tweetsmap, this is a great visual tool to help you understand exactly what your Twitter audience is talking about, segmented by location or demographics.
Source: Fedica
Moyens I/O Streams
Set up a stream that aggregates your biggest competitor’s posts and one that follows a hashtag that’s trending in your industry. Streams display posts along with public comments and reactions, helping you effortlessly keep up with important conversations happening in your industry.
Talkwalker
Talkwalker may have the world’s largest social data library, and promises to help you “profit from the formidable potential of real-time consumer data.” Whoa.
Source: Talkwalker
Tag, assign, and respond to mentions that Talkwalker pulls up, whether they’re years old or happening in real-time. Advanced analytics report on potential reach, sentiment tone, emotion, and volume of engagement.
Twitter tools for timing
Moyens I/O Post Scheduler
These recommendations are based on your past performance and tailored to your unique audience and their activity patterns on Twitter. The Best Time to Publish tool also breaks down different suggested times for specific goals — are you trying to drive traffic, or build awareness?
This allows you to match each piece of content to specific business goals and optimize your posting schedule for maximum effectiveness. (And score big points with your boss. Just saying.)
Twitter tools for Twitter chats
Moyens I/O Inbox
From private messages to mentions to emoji reactions, the all-in-one workspace makes it easy to track the history of any individual’s interactions with your brand on social media, add notes to customers’ profiles, handle messages as a team, or automate message routing.
Moyens I/O Composer
Once your posts are scheduled, you can review and edit them from a single calendar view that gives you a bird’s eye view of your content plan.
Twitter tools for images
Canva
Make a Meme
Sure, Make a Meme may not offer the polished and professional appearance of Canva… but there’s a specific corner of the internet that adores the haphazard style of early aughts meme culture (lolcat is back, y’all). And Make a Meme lets you slap together memes at a speed that can keep up with the whiplash-inducing pace of modern Twitter (even if you haven’t studied up on our guide to creating visual content for social).
Picmonkey
If your primary goal is to edit your existing images for social media, Picmonkey is here. Owned by Shutterstock, PM offers a wide collection of stock photography that you can use to enhance your grid or inspire your campaigns.
Importantly, Picmonkey provides a range of templates for logos, banners, and thumbnails, which can be super helpful if you’re streamlining content creation across all channels. And with helpful features like a background remover, snagging product shots for your brand becomes a breeze.
Adobe Premiere Rush
For years, Adobe has been dominating the visual content editing space (“Photoshop” has become a verb for a reason). Among its latest offerings is Adobe Premiere Rush, a video editing software designed to cater to the needs of content creators.
With straightforward features and a user-friendly interface, Rush has become a fave for vloggers and marketers who aren’t aiming to produce lengthy films. As the name suggests, speed takes precedence over detail — from capturing footage to editing and sharing, Rush allows you to swiftly transform your masterpiece.
Rush’s mobile compatibility adds another layer of convenience, earning it countless bonus points among creators who prefer working from their smartphones.
Adobe Creative Cloud Express
Designing captivating and compelling posts, videos, and stories is a breeze with Adobe Express’s selection of social-friendly templates.
It’s no secret that stunning visuals are crucial to any effective Twitter strategy in 2023, and this app stands out as one of the finest options available for editing photos and videos.
Source: Adobe Creative Cloud Express
This social media tool has tons of free stock images, templates, and effects.
The basic plan is free. Premium (which includes more images, branding options, millions of stock images, and 100GB of storage space) is about $10 monthly.
(Don’t forget to check out our list of the best stock photo sites, too.)
Twitter tools to find influencers
Upfluence
Search for the right partner for your next big campaign with Upfluence’s powerful search tool. Whether you’re on the hunt for micro-influences or celebrities or industry thought-leaders, Upfluence helps you find and compare Twitter creators at scale. Vet creators by reviewing engagement rates, audience sizes, demographics, and more.
Klear
Klear’s influencer marketing platform offers a free Twitter influencer search — explore by your industry (sports? Fashion? science?) and then use Klear to build and measure your influencer programs and campaigns.
Twitter tools for trending topics
Google Trends
It’s right in the name, really: Google Trends gives you access to the latest trends across Google Search, Google News, and YouTube.
This is invaluable for understanding what people are searching for and what captures their interest in terms of reading and viewing, enabling you to create Twitter content that aligns with your audience’s existing interests.
On the Google Trends homepage, you’ll discover a compilation of clustered topics that people are actively searching for. Explore this real-time data to generate fresh content ideas. Or, directly input search terms relevant to your brand into the tool, allowing you to delve deeper and gather specific insights.
Trendspottr
What’s hot? What’s not? Trendspottr knows. The platform’s AI technology curates trending content across hundreds of different industries and topics. This is a great one for B2B brands, but anyone can benefit from a little market intelligence, no?
Twitter tools for following/unfollowing
Audisense Connect
Audisense promises to turn Twitter into your personal customer relationship management tool, with technology that allows you to find specific users that fit your desired demographic. You’ll also be able to mass unfollow unhelpful or spammy accounts.
Circleboom
Circleboom’s Twitter management tool is super intuitive. Access insights about your followers and follower tracking, and use Circleboom’s suite to find spammers, fakes, and inactive accounts. Smart search tools make it easy to find new users to grow your network.
Twitter tools for content creation
Moyens I/O’s Hashtag Generator
You know that hashtags help the Twitter algorithms surface your content to the right people. But coming up with the right hashtags for every single post is a lot of work.
Psst: Freshen up on your non-AI hashtag strategy with our guide to everything you need to know about hashtags in 2023.
Autopublisher
Grammarly
Grammarly is an essential tool that every copywriter and content creator out there should have in their arsenal — the kind of hero that comes to the rescue when the proper placement of “i” before “e” becomes a blurry memory.
Grammarly seamlessly integrates with platforms like Google Docs and Gmail to automatically checks your grammar and spelling. (And if you opt for the premium version, you’ll unlock additional benefits such as passive voice warnings, tone checking and suggestions, and plagiarism detection.)
OwlyWriter AI
You can use OwlyWriter to write a new social media caption in a specific tone based on a prompt, generate post ideas, or repurpose your top-performing posts.
If you’re not sure what to post, click on “Get Inspired.” Then, type in the general, high-level topic you want to address and click “Get Ideas.” OwlyWriter will generate a list of post ideas related to the topic.