Salesforce recently announced the retirement of its social media management tool Social Studio. Customers will lose access on Nov. 18, 2024, or at the end of their contract, whichever comes sooner.
Keep reading to find out everything you need to know about the Salesforce Social Studio retirement — and what to do next.
What is Salesforce Social Studio?
Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms.
Source: Salesforce
Social Studio is also built for social media listening. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms.
When is Social Studio shutting down?
Salesforce will officially shut down Social Studio on Nov. 18, 2024, but some users will lose access before then. If your contract ends before Nov. 18, 2024, you’ll lose access as soon as your agreement is up.
Salesforce has already stopped selling licenses to the product. They’ve also stopped updating and enhancing Social Studio. That means you need to start the hunt for an alternative social media management tool now. The sooner you can replace Social Studio, the sooner you can start crushing your social strategy.
Note: As part of the sunset, Salesforce plans to delete all Social Studio customer data. We recommend downloading your data from Social Studio soon to make migrating easier.
Source: Salesforce
Moyens I/O vs. Social Studio: feature comparison and pricing
Cost
Social Studio plans start at $1,000 per month and go all the way up to $40,000 per month for larger organizations.
With some plans, you’ll also have to pay extra to publish on your social media networks. Plus, Social Studio’s basic plan only lets you connect two social media accounts. That means if you want to post and analyze your social media performance, the basic plan won’t cover your needs.
Publishing
- Design eye-catching posts in seconds with Canva templates
- Write more engaging captions with OwlyWriter AI
- Get integrations to post to Google My Business, Tumblr, and more
- See the exact best time to post based on your audience
- Capture more reach with an AI hashtag generator
Analytics
Social Studio makes it difficult to retrieve and analyze post performance. The platform also doesn’t allow you to customize social media performance reports.
- Export, customize, and white-label reports in seconds
- See exactly when to publish based on your unique audience and goal
- Get a glimpse into how you’re performing against your competitors
- See post-by-post performance and track hundreds of metrics in one place
Inbox and community engagement
Here are a few of the inbox features we have that help us beat Social Studio.
- Connect Salesforce, WhatsApp, Microsoft Dynamics 365, and more to your inbox
- Integrate chatbots to take care of messaging for you
- Delight customers and improve with easy customer satisfaction score (CSAT) surveys
- Respond to private messages and public comments across social media in one place
- Respond to mentions on Instagram, LinkedIn, and YouTube right from your dashboard
- Use saved replies and automated responses to save time responding to messages
Social listening
Employee advocacy
Create on-brand posts for your employees to share and send your message further. This helps you grow your brand’s reach while reducing risk and making it easy for your team to blast company news, wins, and more.
Compliance
Why Moyens I/O is the best Social Studio alternative
Salesforce Social Studio sunset: FAQs
Is Salesforce Social Studio being discontinued?
Yes. Salesforce announced in 2024 that it would be retiring its Marketing Cloud Social Studio products. Social Studio users will lose access to their accounts on Nov. 18, 2024. If your contract ends before then, you’ll lose access on the final date of your agreement.
What is replacing Salesforce Social Studio?
What does Salesforce Social Studio do?
Social Studio is Salesforce’s answer to a social media marketing and social listening tool. It allows you to create a social media calendar and schedule posts across the most widely used social media platforms. It also offers social monitoring tools to help users track mentions, hashtags, keywords, and conversations about their brand and industry.
How much does Salesforce Social Studio cost?
Note: Salesforce is no longer selling licenses to Social Studio, and it is not currently available to buy.
Salesforce Social Studio pricing starts at $1,000 per month and goes all the way up to over $40,000 per month. For the most basic Social Studio plan, there’s also an added fee of $500 per month for publishing. There are four Social Studio plans with monthly fees starting at $1,000, $4,000, $12,000, and $40,000.
Salesforce sets their prices based on “monthly mentions,” or how many mentions you want to track and analyze per month. They also price based on how many social media accounts you want to add. You’ll pay a premium with Social Studio if you want to connect more than two social media accounts.