Learn about legitimate Instagram automation strategies and save time automating routine daily tasks, without resorting to fake engagement and bots.
Instagram automation: Should you try it? Will it get you in trouble with the algorithms, or will it help grow your audience?
The answer is: It depends. There are perfectly legitimate ways to automate Instagram posts. But there are also shady tools that can result in warnings about automated behavior.
Here, we’ll show you how to automate Instagram posting in safe and legitimate ways. This will save you time without causing problems for your account (or annoying your followers).
What is Instagram automation?
Instagram automation is the practice of automating Instagram tasks to save you time.
Automation allows you to spend more time thinking about your Instagram marketing strategy and creating great content. That means you spend less time on chores like manually posting content and retyping the same replies to dms over and over.
Is Instagram automation illegal?
There are two kinds of Instagram automation. One involves legitimate, ethical strategies for saving time on Instagram by automating routine daily tasks. This improves the experience for both you and your followers. In this post, we’ll show you how to use these strategies and talk about the tools that can help.
Then, there’s the ugly kind of Instagram automation. The kind that involves bots attempting to automate Instagram followers by liking posts, following accounts, and auto-posting spammy comments on your behalf. We don’t recommend this type of Instagram automation. And we’re not going to cover these black-hat strategies here.
Neither type of Instagram automation is illegal, but the latter can certainly get you into trouble, because:
- People don’t like Instagram bot accounts, and they can tell when a like, follow or comment is fake.
- Instagram actively works against practices that degrade the user experience.
- Shady social media automation tools regularly get shut down (leaving you out of luck if you’ve purchased services)
- Using unauthorized bots goes against Instagram’s terms and community guidelines, so you could be putting your account at risk.
What can you automate on Instagram?
Now that we’ve cleared that up, let’s look at the tasks you can legitimately automate on Instagram. We’ll show you the different types of automation tools to help with these tasks at the end of this post.
Publishing and scheduling Instagram posts
The biggest waste of time on any app is constantly opening and closing it throughout the day to create and post new content.
Being able to create multiple posts, Reels, and Stories in advance is a major time saver. Scheduling them to post automatically at the ideal times is even better.
You can maximize your creativity by planning and creating your content in dedicated chunks of time. Then use a scheduling tool to slot content into your content calendar. It will post automatically at the designated time without any further input from you or your team.
Responses
Responding to messages in the Instagram app in real time requires you to be on constant alert for push notifications. You have to open the app over and over again throughout the day.
Instagram automation can help in a couple of ways here. First, for Instagram DM automation, you can set up an AI-powered chatbot.
Source: @maisonsimons
Alternatively, you can set up Instagram automated messages based on specific keywords or phrases.
Or, you can partially automate your Instagram responses by directing messages to the best team member. Providing templates and auto-replies further reduces manual typing tasks while improving response times.
You can also use keyword filters to automatically hide comments that contain offensive or derogatory language. This makes things much easier for your content moderators.
Ads
You can automate several elements of your Instagram ads campaigns, like:
- performance measurement
- reporting
- budget optimization, and
- creating multiple ad variations.
The simplest strategy is to set triggers that automatically convert your best organic content into ads. This is essentially a hands-free Instagram advertising strategy to reach new audiences.
Data collection and reporting
Instagram provides loads of data natively within the Insights feature. However, it can be time consuming to tap through the screens and copy and paste data into your social media report.
Fortunately, you can automate the process of analytics and reporting. Simply set up customized reports with the precise data you need. The data is automatically sent to you on your schedule in a format optimized for sharing with your team and stakeholders.
Hashtag tracking and research
There’s no need to waste your time typing in and tapping on multiple hashtags each day.
Instead, you can use social monitoring to track hashtags automatically, including:
- branded hashtags
- trending hashtags
- UGC contest hashtags, and
- industry hashtags you want to keep an eye on.
Video caption creation
Transcribing speech manually is slow going. But it can be done automatically in just a few taps with Instagram automation. Simply place the Captions sticker on any video Story or Reel for auto-generated captions.
Since speech to text is not always perfect, you can review the captions before posting. (Although the automated captions are usually quite good.)
You can also add automatic captions to your Instagram Reels on the Accessibility Tab under Advanced Options.
How to automate Instagram posts
Use AI to brainstorm ideas
Coming up with ideas for your Instagram content can take even more time than creating the content itself. Fortunately, AI can help you brainstorm ideas based on your existing content assets, or from scratch.
Pick the best time to post
You can choose to see best time suggestions based on three different goals:
- Awareness
- Engagement
- Traffic
No more mental math required.
Schedule your posts
Once you know the best time to post, you can schedule your content with just a click directly from the recommendations screen. Or, you can select your own time to schedule a post directly from the composer.
Set up automatic boosting
To automate your Instagram ads strategy, set up automated triggers for boosted posts. You can choose to boost posts that meet your minimum number of likes, shares, reach, comments, or video views.
You set your budget and target audience just like you would for any other ad strategy. But in this case, it all happens automatically. You know your budget is always extending the reach of your top-performing content.
Automatically track performance
What does “We suspect automated behavior” mean on Instagram?
Have you received the dreaded warning from Instagram: We suspect automated behavior?
This warning is usually accompanied by instructions to disconnect third-party automation tools. If you don’t, you risk having your account disabled.
Like we said above, using black-hat automation tools and services goes against Instagram’s terms of service and puts your account at risk. When Instagram detects that you’re using such tools, you’ll get a warning. At this point, you really have no choice but to stop using any unauthorized Instagram automation tools, or you might permanently lose your account.
However, sometimes you might get a warning like this even if you’re not using spammy tools. For instance, some people have reported getting these messages just for using a VPN with their Facebook or Instagram account.
In this case, your best bet is to turn off your VPN before accessing Instagram. You might also get a warning if you go on a spree of liking tons of content or following or unfollowing accounts (even manually) to the point that Instagram thinks you’re using bots. In this case, taking a break from the platform should generally resolve the issue.
9 Instagram automation tools for 2024
1. Moyens I/O
Cost: Plans start at $99/month
Best for: Entrepreneurs, small teams, and enterprise-level organizations looking to automate multiple Instagram functions alongside other social platforms.
Once you schedule your Instagram content, you’ll see it in a comprehensive content calendar that shows your Instagram posts in the context of your larger social strategy.
2. Meta Business Suite
Source: Meta Business Suite
Cost: Free
Best for: Creators and small social teams who focus primarily on Meta platforms
Meta Business Suite offers some basic automation features for Instagram. First, you can schedule posts and Stories using the built-in planner. You can use this feature to schedule either organic or paid Instagram posts.
Second, you can set up automated responses in Meta Business Suite Inbox to send automatic replies when someone contacts your business on Instagram. You can add up to five keywords or phrases to trigger different responses. So, for example, if you get a lot of DMs about shipping, you could set up Instagram automated messages with links to shipping details on your website.
Learn more about how to use Meta Business Suite.
3. NapoleonCat
Source: NapoleonCat
Cost: Basic plans start at $32/month. Instagram DM automation requires the Pro plan, starting at $76/month.
Best for: Teams focused on automated moderation of Instagram comments and replies.
NapoleonCat offers a useful social inbox that allows you to manage Instagram comments and DMs, along with auto-moderation features to reduce workload. You can also use this tool to schedule Instagram content in advance.
4. Later
Source: Later
Cost: Starting at $25/month
Best for: Individuals and teams who use Instagram as their primary social media platform and focus on organic content
Later is an Instagram scheduler with solid features for content planning and scheduling organic content (but not Instagram ads). It also includes a social media inbox for managing Instagram comments, but not DMs.
5. Sprout Social
Source: Sprout Social
Cost: Starting at $249/month
Best for: Enterprise-level teams with a primarily organic social media strategy
Sprout Social is a powerful enterprise-focused social management tool that offers good Instagram automation features for organic content (but not ads). You can monitor comments, DMs, mentions, and tags from a unified inbox that allows team members to collaborate effectively.
6. Iconosquare
Source: Iconosquare
Cost: Starting at $79/month
Best for: Teams with a cross-platform organic social media marketing strategy
Iconosquare offers lots of useful Instagram scheduling features – including the option to schedule the first comment on your Instagram posts. Again, it does not allow for Instagram ad scheduling, although it does offer solid reporting for organic vs. paid content performance.
7. Tailwind
Source: Tailwind
Cost: Starting at $24.99/month
Best for: Creatives and entrepreneurs looking to simplify copy and design but manage engagement manually
Tailwind is a social media management tool that really shines with its automated design and copy-creation tools. However, it does not include an inbox to manage or automate Instagram engagement. If you have the team resources to manage engagement manually but need help with content creation, this could be a good Instagram automation tool for you.
8. Brandfort
Source: Brandfort
Cost: Basic free plan. Paid plans with Instagram automated messages filtering start at $19.99/month
Best for: Meta platform users that see a high level of engagement, especially those in regulated industries
Brandfort is an AI-powered comment moderation system that automatically flags and hides inappropriate comments on your Facebook and Instagram organic posts and ads. It’s specifically designed to detect spam, negativity, hate, and profanity. It can also detect political comments and personally identifiable information, and it works in multiple languages.
9. Panoramiq Watch
Source: Synaptive
Best for: Brands with complex hashtag and competitor monitoring needs
Panoramiq Watch allows brands to automate complex Instagram hashtag and competitor monitoring with custom streams and post management tools. You can save your results to tools like Evernote OneNote, and Pocket.