Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly.
Read on to find out how to start saving time by scheduling Threads posts.
Can you schedule Threads posts in advance?
If you’re reading this article, chances are you’ve already got a reason (or three) to want to schedule Threads in advance, but just in case, here are some benefits to consider.
Scheduling Threads in advance enables you to:
- Plan your content in advance
- Post for your international audience without having to wake up at 3 AM
- Continue posting while you are on vacation or short on team members
- Be able to take sick days without sacrificing your team’s productivity
- Have uninterrupted blocks of focus time in your workday
- Protect your mental health by having the ability to go offline
- Give yourself time to create high-quality media to go with your content
- Get personalized recommendations on the best times to post based on your goals
- Post from your desktop instead of your phone
- And more!
Convinced that scheduling Threads is for you? Keep reading for a step-by-step breakdown of how to do it, plus some best practices to follow.
How to schedule Threads posts: 4 easy steps
- Sign up for Moyens I/O
- Connect your Threads account
- Compose your Thread
- Schedule for the best time
1.Sign up for Moyens I/O
2.Connect your Threads account
- Go to Home > Social Accounts > Add a social account
- Select Threads
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- Follow the prompts until the connection is complete
3.Compose your Thread
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- Go to Composer > Post
- Under Publish to, select your Threads account
- Compose your Thread in the content box. A preview will appear on the right-hand side.
- Add images, a Canva design, or other types of media in the box below.
- Pro tip: Not sure what to write? Try OwlyWriter AI in Moyens I/O to kickstart your draft. Or check out this long list of creative Threads ideas.
4.Schedule for the best time
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- Click Schedule for later (beside the yellow Post now button)
- Either manually set a future time to post that you know your audience is likely to be online OR
- Select one of Moyens I/O’s recommended best times to post
And voila! You’ve just scheduled your first Thread. It’s really that easy.
Top tips for scheduling Threads
Scheduling Threads posts can increase your efficiency and save time, but you should follow a few important best practices to maximize your efforts even more. And avoid some classic mistakes — like looking spammy or sounding tone-deaf in the middle of a crisis.
Post at the best time
In general, posting when your followers are online is key. That’s because early engagement is a value signal for the Instagram algorithm.
This is one reason why simple cross-posting may not work. Your audience on Facebook may be active from 6-10 PM on weeknights but browsing Instagram from 1-4 PM.
For example, if you know you consistently get high engagement on Threads posted at 1 pm on Thursdays, make sure to keep scheduling posts at that time and continue testing new times that may yield even better results.
Pause or adjust your schedule when necessary
We don’t recommend scheduling Threads more than two weeks in advance. You never know when a global crisis might occur — and you don’t want to be the one brand that posts something insensitive by accident because you forgot to keep the scheduled posts you wrote two months ago from going out.
Don’t just set it and forget it
Posting content too far in advance can also make it tricky to stay on top of the latest trending audio, trending effects, and popular memes. And we all know social media moves fast. While scheduling evergreen content is always a good idea, make sure to reserve some room in your calendar to jump on trending topics.
Post 2-3 times per day
There’s not much reliable data on how often to post on Threads yet. But we can draw some conclusions from business posting habits on other text-based apps. Our data shows, for example, that posting 2-3 times a day is the optimal amount of times to post on X (formerly Twitter).
This amount of posting should provide your followers with a couple of opportunities to engage with you without overwhelming or annoying them.