Whether you’re looking for scheduling, analytics, or video editing help, we’ve rounded up the best Instagram tools for business and marketing.
Instagram is the favorite social app for both Gen Z and Millenials – cohorts that are in their prime purchasing years. It’s also the second-most-popular social media platform for Gen Zs to discover new brands.
In other words, Instagram is a critical tool for brands wanting to extend their reach and improve social ROI. Creating an effective and efficient Instagram strategy doesn’t have to be overwhelming. These 39 Instagram tools help maximize your Instagram efforts while saving your sanity.
Instagram scheduling tools
1. Moyens I/O
With a drag-and-drop content calendar interface, this powerful publisher comes packed with features that will help you get the most out of your Instagram presence. Features include a powerful editor, AI hashtag recommendations, and easy post boosting and product tagging.
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2. Later
Later offers an Instagram scheduling tool with solid basic posting, scheduling, and analytics features. Posting limits vary by plan, and the tool can be used for organic content only.
Instagram is Later’s primary focus, so they do offer an AI caption generator, but keep in mind that it works for Instagram only.
3. Buffer
Buffer offers good Instagram scheduling tools, especially for those who are more focused on scheduling than on analytics. Its built-in engagement tools (available on paid plans) consolidate Instagram comments (but not DMs) so you can respond to the public conversations that require your attention.
4. Sprout Social
Sprout Social is an enterprise-level Instagram management tool that includes solid scheduling for organic Instagram content. The analytics are helpful for comparing your performance against your past results, but do not include competitive or industry benchmarking. Sprout Social’s pricing starts at $249/month.
Instagram analytics tools
5. Instagram Insights
Creator and business accounts have access to native Instagram business tools like Insights. From the Insights tab, you can learn about who’s following you, when they’re most active, and what type of content is most popular. Some data disappears after 90 days, so consider the following Instagram analytics tools for more detailed reporting.
6. Moyens I/O Analytics
7. Moyens I/O Advanced Analytics
8. Iconosquare
Iconosquare offers a free audit of your Instagram business account. The audit evaluates your last 30 days of posts, overall profile performance, and provides tips for areas that could use some improvement. Beyond the audit, Iconosquare’s paid tools for Instagram include analytics and scheduling.
9. Panoramiq Insights
10. Phlanx
If influencer marketing is part of your strategy you, want to analyze a specific competitor, or simply like to creep on celebrities, Phlanx’s Instagram engagement calculator gives you handy insights into total followers, engagement rates, and average likes and comments on posts.
You can’t choose a specific time period, but this is still a good basic tool to understand how other accounts are performing on Instagram. For example, it can tell you that Taylor Swift gets an impressive 2.23% engagement rate despite having comments turned off.
Source: Phlanx
11. Panoramiq Multiview
12. Mentionlytics
Instagram ads tools
13. Meta Ads Manager
Ads Manager is a platform shared by Facebook and Instagram for creating and tracking ads. This Instagram management tool for ad campaigns provides advertisers with access to Facebook’s targeting capability and the ability to run campaigns across both platforms. After launching a campaign, you can make adjustments, respond to comments, and track performance.
Source: Instagram for Business
14. Instagram Branded Content Tools
Creators may be the ones who are most interested in how to use monetization tools on Instagram. But both advertisers and creators alike should be familiar with Instagram’s branded content tools. These tools make it easier for brands and creators to work together to promote products. Some of the branded content tools to be aware of include:
- Partnership ads: Allow brands to amplify content from a creator’s account.
- Shopping from Creators + Product Tags: Allow creators to sell your products directly from their content.
- Branded content tag: A built-in partnership tag required by Instagram policy (and many governments).
Source: Instagram
15. Moyens I/O’s boosting features
16. Moyens I/O Social Advertising
17. AdEspresso
AdEspresso’s tools are designed to help you make the most of your Facebook, Instagram, and Google ads budget. Its customizable dashboard allows you to focus on the metrics that support your advertising goals.
18. Adview
19. Insense
Insense connects your brand with a network of more than 35,000 creators to provide you with an ongoing supply of user-generated content for Instagram ads. You can also find influencers to create custom organic or paid campaigns.
20. Tint
Tint is an Instagram marketing tool that helps you access user-generated content for your campaigns. Tint uses AI to find the best content for your brand, and built-in tools help you get the rights to use it.
Instagram hashtag tools
21. Moyens I/O’s free AI Instagram hashtag generator
Just enter your language, a description of your photo or video, and keywords. The tools will suggest hashtags to add to your Instagram post.
22. Panoramiq Watch
23. Display Purposes
This web-based tool delivers the details on Instagram hashtags. Look up a hashtag to discover related tags, age and gender usage demographics, and a language breakdown. You can also see the top posts that have used the hashtag.
24. Keyhole
Keyhole’s analytics portfolio includes hashtag tracking tools tailored for Instagram campaigns. Are you using a branded hashtag? With Keyhole, you can calculate its ROI. Partnering with influencers? You can measure their impact on your hashtags, too.
25. ShortStack
One of ShortStack’s specialties is helping marketers track social contest hashtags. Track your hashtag, identify high-profile users, and select winners with its Random Entry Selector. You can also set up your contest to give users extra entries for actions like following your other social profiles.
26. Synapview
Instagram Reels and Stories tools
27. Boomerang
Boomerang is a standalone app by Instagram with built-in integration that adds looping effects to short videos. This native Instagram tool offers a simple way to capture simple moments (the group toast is a classic) perfect for Stories.
28. Unfold
This simple tool owned by Squarespace is packed with editing tools and templates that really embody the storytelling aspect of Stories and Reels. Premium subscriptions are available, but many templates, fonts, filters, and stickers are available for free.
Source: Unfold
29. Adobe Premiere Rush
This mobile video editing tool from Adobe allows you to shoot pro-quality video, edit with advanced features, add subtitles, and publish videos directly to Instagram. The free app also lets you combine videos or export clips for Instagram Stories or Reels, with plenty of templates on offer, too.
30. Pictory
Need Instagram videos, but don’t have the time, skills, or equipment to produce it? This AI tool turns text into professional-quality videos with just a few clicks.
How does it work? You copy and paste text into Pictory, and AI automatically creates custom video based on your input, pulling from a vast library of royalty-free video and music clips.
Instagram editing tools
31. Adobe Lightroom
When Instagram’s filters and editing tools no longer cut it, try Adobe Lightroom CC. The app makes professional photo editing tools easy to use, especially if you’ve downloaded Lightroom presets.
Source: Adobe
32. Google Photos and Magic Editor
If you’ve got a Google Pixel 8 or 8 Pro, you’ve got extensive AI photo editing capabilities built into your phone. Magic Editor uses generative AI to allow you to change backgrounds and even move specific components of a photo within the frame.
If you’ve got an older Pixel phone, you still have access to some AI editing tools, including Unblur (Pixel 7 and up) and Magic Eraser (Pixel 4a and up).
Source: Google
If you don’t have a PIxel at all, you can still make use of the solid editing tools built into Google Photos on either desktop or mobile.
33. Canva
34. VSCO
VSCO is best known for its presets—15 of which are free when you download the app. Subscription members get access to advanced tools, including desktop editing, multimedia collage and montage templates, and a video editor.
35. Prequel
Prequel’s bold filters and special effects will keep you up to date with Instagram aesthetics and trends. In addition to standard photo editing tools, Prequel’s AI tools can turn you into anything from a comic book character to a ‘90s- high school grad.
Other Instagram marketing tools
36. OwlyWriter AI in Moyens I/O
- Write a new Instagram caption in a specific tone, based on a prompt
- Write an Instagram post based on a link (e.g. a blog post or a product page)
- Generate Instagram post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)
- Identify and repurpose your top-performing posts
- Create relevant Instagram captions for upcoming holidays
For example, if you’re not sure what to post, click on Get inspired. Then, type in the general, high-level topic you want to address and click Get ideas.
OwlyWriter will generate a list of post ideas related to the topic:
Click on the one you like best to move to the next step — captions and hashtags.
And that’s it! OwlyWriter never runs out of ideas, so you can repeat this process until your social media calendar is full — and sit back to watch your engagement grow.
37. Hootbio
To build your Hootbio page, start with basic profile information:
- Profile name. This will show up as the heading at the top of your page.
- Profile description. This is the subtitle text located below your profile name.
- Profile picture. We recommend using an image aligned with the branding of your Instagram account to keep the look of your bio page familiar and on-brand.
- Your website. This is where you create a URL for your link in bio page. We will let you know if a URL has already been claimed by someone else.
Then, add your links. Every link has to include a URL and text that will be displayed on the button. You can add images to links, but this feature is optional. You can also direct followers to your other social accounts — or your email inbox — using dedicated buttons.
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When you’re done, click Update in the top right corner of your screen.
That’s it! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the dashboard, and paste it into your Instagram bio.
38. Moyens I/O Insights
39. Milkshake
Milkshake was founded to help small businesses and solo entrepreneurs benefit from the bio link, even if they don’t have a website. The free app lets users customize a lightweight mobile landing page with tappable cards (kind of like Stories). Everything from blog posts to YouTube videos to virtual storefronts can be set up on the platform.