While the much-anticipated Mark Zuckerberg-Elon Musk octagon showdown may never materialize, it looks like Zuck is finding other ways to challenge Musk, particularly through the rising popularity of Threads. This platform, Instagram’s answer to Twitter, is steadily closing the gap on its main competitor, X, which has been under Musk’s management.
According to TechCrunch, citing data from Similarweb, Threads recorded an impressive 115.1 million daily active users on mobile in June 2025. This brings it alarmingly close to X’s 132 million daily active users during the same timeframe. The growth trends tell an even more compelling story: Threads has surged with a 127.8% increase in users year-over-year, while Musk’s platform suffered a decline of 15.2% in the same period.
However, context matters significantly. X still commands a stronghold over web-based users, attracting around 145.8 million daily visits on desktop in June compared to Threads’ mere 6.9 million. This discrepancy likely stems from legacy Twitter users favoring desktop usage, while Threads is designed primarily for mobile interaction. It also implies that while Threads is gaining traction, users may engage less intensely compared to X’s more fervently refreshing audience.
What about Bluesky, you may ask? Although it gained traction among those who oppose Musk’s ownership of X, Bluesky’s growth has been modest at best. TechCrunch reports a year-over-year increase of 372.5%, yet it only amounts to approximately 4.1 million daily active users and a total of 37 million registered accounts. It remains a small fish in a big pond.
Every choice feels like a lose-lose when it comes to selecting between Musk and Zuckerberg as your microblogging platform of choice. While Zuckerberg hasn’t gone to the extremes Musk has regarding political engagements, it’s worth noting his past associations with controversial figures that enabled Musk’s actions.
So, is switching from Musk to Zuckerberg a step in the right direction? It depends on your perspective. There’s no guarantee of a direct improvement. Still, it does provide a different option for those exploring alternatives in the realm of microcontent sharing.
What are the advantages of switching to Threads from X? Users might experience a fresher, less toxic environment compared to X, which has struggled with misinformation and harassment.
Could Threads eventually surpass X in daily users? With its impressive growth trajectory and rising popularity, it’s a possibility that can’t be overlooked.
Are there any unique features that set Threads apart? Yes, Threads thrives on a mobile-first design that emphasizes simplicity and ease of use, catering to a younger demographic more engaged with mobile devices.
What impact does this user shift have on social media dynamics? As Threads gains more users, the competitive landscape may encourage better content moderation and user experience across platforms.
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