Have you ever come across a stunning dress or an eye-catching jacket online, but couldn’t decide if it would suit you? Google has introduced an innovative solution called “Try It On,” and early users are already buzzing about how it could revolutionize online shopping.
This new feature is part of Google’s recently launched AI Mode, unveiled at the latest Google I/O event. Unlike traditional virtual closets that often feel flat and unappealing, Try It On lets you visualize how various clothing items will look on you, with remarkably realistic results.

Achieving such lifelike visuals is made possible by Google’s custom Imagen model, which accurately understands the dimensions and depth of your body. It considers various fabric textures and their behaviors as per the product images, allowing you to see yourself in items like a $1,000 (approx. €935) Louis Vuitton dress with stunning accuracy.
How to Use Google’s New “Try It On” Feature
Currently limited to users in the U.S., you can access Try It On via Google’s AI Mode. If you’re outside the U.S., a VPN will be necessary to use this feature. Here’s a simple step-by-step guide to get started:
- Open the Google app on your Android device and tap the beaker icon at the top left.
- Scroll down to find the “Try things on virtually” section and tap Try things on.
- Select a clothing style and choose an item to virtually try on.

- Upload a full-length photo of yourself, ensuring you are clearly visible.
- Wait as the AI dresses you in the selected outfit.

You can explore more looks from Google’s Shopping catalog, although note that not all items will have the Try It On option available. It’s an odd limitation, but some clothing items may not support the feature.
Is This a New Era of Shopping or a Privacy Concern?
Since its release, social media platforms have been buzzing about Try It On. Early testers are expressing enthusiasm, with many eager to make it a regular part of their shopping experience.
Tech influencer MKBHD also shared insights on the feature, outlining its potential to help users see how clothing fits before making purchases.
However, MKBHD raised concerns regarding privacy issues, suggesting that users can upload photos that do not belong to them, potentially leading to misuse. Additionally, the requirement to upload a complete photo for a seamless experience raises valid privacy questions.
Despite these challenges, it’s clear that Try It On represents a significant advancement in online shopping. This tool has enormous potential, and its integration into everyday shopping could lead to a more interactive experience. What do you think about this new feature? Share your thoughts with us in the comments below.