Tesla is stepping up its game with the Cybertruck, a vehicle that’s often been labeled a failure since its much-anticipated debut. With mounting production challenges and disappointing sales figures, Tesla is making a bold move by offering a unique incentive that has traditionally been reserved for its most devoted fans: the free transfer of its $12,000 Full Self-Driving (FSD) software.
This concession demonstrates Tesla’s willingness to forgo a key revenue source to drive sales of its unusual truck design. The offer, recently added to Tesla’s “Current Offers” page, enables existing Tesla owners who have purchased FSD to transfer that feature to a new Cybertruck at no additional cost. For a long time, FSD was tied to specific vehicles, making this transferable option a long-requested feature from the loyal Tesla community. Previously, it was only made available for high-volume models like the Model 3, Y, S, and X during limited promotions.
1. Why Did Tesla Make This Move?
This decision reflects a strategic gamble for Tesla. The incentive is designed to appeal to dedicated Tesla owners who might be undecided about the unconventional Cybertruck. However, it also signals an admission that the Cybertruck hasn’t resonated with buyers on its own merits.
2. What Can Customers Expect from the Current Sales Blitz?
The offer to transfer FSD comes at a time when Tesla is ramping up efforts to boost sales ahead of the September 30 expiration of the $7,500 federal EV tax credit. The company is implementing itemized discounts across its vehicle lineup, including 10,000 free Supercharging miles. However, the Cybertruck’s inclusion in the FSD transfer promotion is particularly notable, as it directly targets Tesla’s core fanbase.
3. What Problems Has the Cybertruck Encountered?
Since its launch, the Cybertruck has faced numerous difficulties, including inconsistent panel gaps, vulnerability to rust, and various software issues. Its radical appearance, paired with a hefty price tag, has not attracted traditional truck buyers, who continue to favor models like Chevrolet’s Silverado EV that feature a more conventional design.
4. How Do Sales Figures Reflect the Cybertruck’s Struggles?
While Tesla does not publicly disclose specific sales figures for the Cybertruck, industry analysts and registration data indicate that deliveries have significantly underperformed relative to expectations. According to recent statistics from Kelley Blue Book, Tesla delivered only 4,306 Cybertrucks in the second quarter of 2025, marking a staggering decrease of 50.8% from the same period last year when 8,755 units were sold.
By offering the FSD transfer, Tesla is effectively subsidizing the Cybertruck with its most lucrative product. This is a short-term strategy aimed at addressing a long-standing challenge: how to successfully sell a vehicle that has not garnered mainstream acceptance. For now, Tesla seems to be banking on customer loyalty and is prepared to give away a high-value feature to close deals. Whether this strategy will ultimately succeed for the beleaguered Cybertruck remains uncertain.
How does the Free Full Self-Driving software transfer work? Existing Tesla owners can easily transfer their FSD capability when purchasing a new Cybertruck, making this a compelling offer for current fans.
Is the Cybertruck expected to improve in sales soon? While the FSD transfer could stimulate interest, longer-term sales performance will depend on resolving production issues and appealing to a wider audience beyond just Tesla enthusiasts.
Will the Cybertruck’s design change in the future? Although any design updates have not been confirmed, market feedback often influences automotive manufacturers in future revisions and updates.
What has been the customer reception of the Cybertruck? Reactions have been mixed; while some appreciate the bold design and innovation, many traditional truck buyers have been hesitant to embrace it.
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