After a rocky start, the Tesla Cybertruck is making headlines again. For the first time since its controversial launch, indications show an uptick in demand for Elon Musk’s futuristic pickup. Could this signal a genuine recovery for the Cybertruck, or is it just a fleeting surge due to impending government deadlines?
Tesla’s Cybertruck has had a rollercoaster journey. Initially revealed in a memorable 2019 event where its claimed “bulletproof” windows famously shattered, this sci-fi pickup was touted by Musk as a revolutionary vehicle set to transform the automotive landscape. However, production setbacks have resulted in disappointing sales figures. In Q2 2025, Tesla sold only 4,306 Cybertrucks, a shocking 50.8% drop from the previous year, according to Kelley Blue Book. On top of that, resale values have plummeted more than 30% in just one year, according to CarGurus data.
Demand Surge or Temporary Blip?
The latest updates on Tesla’s website are puzzling. As of now, orders for the base model “Long Range” Cybertruck, starting at $72,235 (approximately €64,735), now have a wait time of 3 to 5 weeks. In contrast, more expensive variants like the All-Wheel Drive and the top-tier Cyberbeast remain available for immediate delivery.
This longer wait for the base model hints at a surge in new orders. Supporting this theory is the trend among other popular Tesla models, such as the Model 3 and Model Y, which have also seen their delivery timelines increase recently.
The most likely catalyst for this buying wave appears to be the approaching deadline for the $7,500 federal EV tax credit, set to expire on September 30. For buyers looking for a deal, the base model Cybertruck represents an attractive option, especially with the tax benefits applied.
Tesla seems to be capitalizing on this rush, prominently featuring the tax credit on its website and using social media to highlight the Cybertruck’s self-driving capabilities. Recently, Tesla’s Cybertruck account on X boasted, “Cybertruck is the only pickup truck that can drive itself anywhere under your supervision.”
Cybertruck is the only pickup truck that can drive itself anywhere under your supervision https://t.co/sckJTvKJxz
— Cybertruck (@cybertruck) August 3, 2025
This last-minute push may provide a much-needed boost for a vehicle that has faced consistent challenges. However, the key test lies ahead on October 1, when the tax credits vanish, leaving the Cybertruck to stand on its own merits.
What Lies Ahead for the Cybertruck?
The Cybertruck has been a tremendous letdown for Tesla, a vehicle that has repeatedly fallen short of the significant hype surrounding it. Following a disastrous second quarter and a slump in the used car market, the company seems to be scrambling for solutions, even offering last-minute promotions like free accessories with purchases. The recent increase in demand for the cheapest model is likely a temporary event sparked by expiring tax credits, enticing last-minute buyers seeking a discount on a vehicle that hasn’t yet proven its value. Once the incentives disappear, the Cybertruck will face its real evaluation.
Why are some consumers hesitating to buy the Cybertruck? Many potential buyers may be skeptical about investing in a vehicle that has not yet established itself as a market leader amidst ongoing setbacks.
Are there financing options for the Cybertruck? Yes, Tesla offers various financing solutions, and it’s advisable to explore these options to manage the upfront costs effectively.
How do Cybertruck features compare to its competition? The Cybertruck touts impressive self-driving capabilities and cutting-edge design features, although traditional competitors may appeal more to consumers due to their established brand reliability.
Ultimately, the Cybertruck’s trajectory remains uncertain. The recent surge in interest may merely reflect a final marketing push rather than substantial product merit. As we await the post-tax credit landscape, it’s crucial to assess whether the Cybertruck can stand the test of time or if it symbolizes the fleeting nature of automotive trends.
If you’re intrigued by the unfolding story of the Tesla Cybertruck, be sure to check out more insightful content at Moyens I/O.