Tesla’s Cybertruck is often labeled an “unmitigated” commercial disaster, yet the company continues to roll out various sales tactics to maximize its revenue from this controversial vehicle. In a bold move, Tesla has introduced an upgraded version of its most costly Cybertruck variant, dubbed the “Cyberbeast.”
Marketed as the heavy-duty powerhouse of the lineup, Tesla originally promoted the Cyberbeast in an eye-catching video featuring the truck towing and racing a Porsche. However, it faced backlash with accusations of faking the race to enhance its image.
Price Increases and New Features
When first unveiled in November 2023, the Cyberbeast had a starting price of $99,990 (€94,000). Recently, the price has surged by $15,000 (€14,000) to $114,990 (€109,000). What incentives does Tesla offer for this significant hike?
According to Reuters, the latest model features the “Luxe Package.” This package includes benefits like Supervised Full Self-Driving capabilities and four years of premium service, covering tire and windshield protection among other features. Additionally, buyers get complimentary charging at Tesla’s extensive network of 70,000 supercharging stations.
Who Would Buy a Cybertruck?
It’s likely that the primary buyers of Cybertrucks are individuals with substantial disposable income. Who else would spend over six figures on a vehicle that resembles an armored dumpster? Perhaps Tesla assumes their target demographic has enough wealth that an extra $15,000 is a minor detail when making such a purchase.
Sales Struggles
Since its debut, the Cybertruck has had a rocky road. Tesla initially aimed for a production capacity of 250,000 units per year, but in 2024, they only managed to sell fewer than 40,000 units. As of this year, reports indicate that they have sold around 7,100 units in just the first quarter. Critics have labeled the vehicle everything from a “flop” to “the stupidest vehicle ever designed.”
With such dismal sales figures, it raises the question: How does Tesla plan to turn things around?
What improvements can we expect in the next versions of the Cybertruck? Expectations are high, and future updates based on user feedback could play a crucial role in reviving interest in the brand.
Does Tesla’s marketing strategy actually help sales? While gimmicks like the Cyberbeast have caught attention, genuine consumer interest will ultimately determine the vehicle’s success, not just flashy promotions.
Will the Cybertruck ever regain its expected popularity? Only time will tell if Tesla can overcome initial perceptions and secure a more robust position in the market.
As the Cybertruck saga continues, it’s vital to keep an eye on future developments. Whether you’re a supporter or a skeptic, the electric vehicle landscape is ever-evolving. Explore more content that dives deep into the latest automotive trends and insights on Moyens I/O.