The future of online shopping on Amazon is going to be heavily dependent on AI. Early in 2025, the company pushed its Rufus AI agent to spill product information and help users find the right items. A few weeks later, another AI tool called Interests made its way to the shopping site.
The new Alexa+ AI assistant is also capable of placing orders semi-autonomously, handling everything from groceries to booking appointments. Now, the company has started to test yet another AI agent that will buy products from other websites if they’re not available on Amazon — without ever leaving the app.
Hello, Buy for Me!
Amazon notes that the whole system has been integrated seamlessly within the core shopping experience. To that end, users will see product listings from other websites, as well, under the new “Shop brand sites directly” banner.
“Using agentic AI capabilities, Amazon makes the purchase by securely providing the customer’s encrypted name, address, and payment details to complete the checkout process on the brand’s website,” explains the company.
Some finer details
Notably, promo codes are not applicable for products purchased from other sites. Moreover, you can only purchase one item at a time using the experimental feature. Amazon also warns that its return and refund policies won’t apply to these orders.
This new agentic AI shopping feature is built atop Amazon Nova and Anthropic’s Claude AI models. Amazon is already testing a tool called Nova Act that will take over web browsing duties and perform tasks on behalf of users, such as ordering food delivery.