Los Angeles Times Faces Uncertain Future Under Patrick Soon-Shiong

The Los Angeles Times, a nearly 150-year-old institution, is navigating turbulent waters as billionaire owner Patrick Soon-Shiong implements significant changes. Following waves of layoffs and allegations of editorial interference, morale among staff has plummeted. Soon-Shiong, a vocal supporter of Donald Trump, is now turning to artificial intelligence (AI) in hopes of revitalizing readers’ trust and improving the newspaper’s fortunes.

Introduction of AI-Powered Bias Meters in Opinion Articles

This week, Soon-Shiong announced an initiative to introduce AI-powered bias meters in opinion articles. The meters categorize articles as “Left, Center Left, Center, Center Right, or Right,” based on an algorithm developed by Particle.News, a startup founded by former Twitter engineers. Additionally, a new section titled “Viewpoints,” supported by AI company Perplexity, will present alternative viewpoints related to the articles.

Clarifying Opinion Articles with New “Voices” Labels

These AI features are set to apply not only to opinion pieces but to any articles offering subjective insights. A new “Voices” label will distinguish opinion-oriented articles from straight news reports, ensuring transparency for readers. However, standard news articles will not utilize these AI enhancements.

Criticism Over Trust and Editorial Integrity

Despite the noble intention to boost trust in media, Soon-Shiong’s approach has raised eyebrows. In 2024, he faced criticism after altering an opinion piece to reflect a more favorable view of Robert F. Kennedy Jr., leading to multiple resignations. Such actions raise concerns about editorial integrity, especially when the billionaire owner appears to interfere with journalists’ choices regarding newsworthiness.

Concerns from the LA Times Editorial Union

The LA Times editorial union acknowledges the need for diverse opinions but questions the role of AI in facilitating this dialogue. Critics argue that AI-generated viewpoints lack editorial oversight and can propagate inaccuracies, as illustrated by recent AI errors during high-profile events like the Oscars. As noted by Matt Hamilton, vice president of the LA Times Guild, funds allocated for these AI initiatives could better serve journalists in need of support.

Future of AI in Journalism: Risks and Implications

The rise of AI in journalism prompts concerns about the quality and accuracy of information. As AI-generated content becomes more prevalent, the fear of pseudo-academic articles based on fabricated facts escalates. This uncertainty raises questions about the reliability of the “alternative viewpoints” presented in LA Times articles.

Comparing AI Strategies in Other News Organizations

Other news organizations like The Washington Post have embraced AI technologies, such as auto-summarization. However, The Post has also experienced subscriber losses due to editorial control changes under owner Jeff Bezos. The trend highlights the precarious balance between innovation and maintaining journalistic integrity, especially under billionaire ownership.

The Impact of Billionaire Ownership on Legacy Media

Historically, billionaires like Jeff Bezos were viewed as saviors of legacy media. However, their ownership often leads to conflicting interests that undermine journalistic independence. The ongoing shifts in editorial direction raise concerns that satisfying political figures might take precedence over fostering a trustworthy media environment.

Frequently Asked Questions (FAQ)

How is the Los Angeles Times using AI technology?

The LA Times has introduced AI-powered bias meters and an AI-generated “Viewpoints” section to provide diverse opinions on opinion articles and editorial content.

What are the potential risks of AI in journalism?

The reliance on AI-generated content can lead to inaccuracies and misinformation, as AI may produce responses based on flawed data or lack editorial oversight.

Why are changes being made at the LA Times?

These changes, spearheaded by Patrick Soon-Shiong, aim to enhance readership trust and address declining morale among staff due to previous editorial interferences.

What do critics say about the LA Times’ new AI features?

Critics, including the LA Times editorial union, argue that AI should not replace human judgment in presenting diverse viewpoints and that it could diminish journalistic integrity.