Video generation is a hot topic right now, especially with the recent announcements from tech giants in the field. Just last month, Google unveiled Veo 3, a model that has the potential to revolutionize digital content creation, from deepfake videos to automating game development. But the excitement doesn’t end there. This week, OpenAI has made its Sora video generation model available for free via Bing, which opens the door for anyone curious about video generation to experiment without the financial commitment. And it’s not just the major players making waves; smaller companies are also jumping into the fray.
One notable entrant is Captions, which recently launched Mirage Studio. This new video generation model claims to be able to produce expressive videos at scale, creating ‘actors’ that feel almost real. Essentially, Mirage Studio seems tailored for generating dynamic social media content, with a focus on making engaging videos that captivate audiences.
Introducing Mirage Studio.
Powered by our proprietary omni-modal foundation model.
Generate expressive videos at scale, with actors that actually look and feel alive. Our actors laugh, flinch, sing, rap — all of course, per your direction.
Just upload an audio, describe the… pic.twitter.com/x6naqtlmLh
— Captions (@getcaptionsapp) June 2, 2025
Mirage Studio’s primary intent seems to be content creation for platforms like TikTok, Instagram, and YouTube. According to Captions, it’s designed for marketers and creative teams focused on crafting compelling narrative videos. The process is simple: upload an audio clip, describe the scene you want, or provide a reference image, select a few options, and voilà—your video is generated.
However, there is a concern that this technology might blur ethical lines. Using Mirage Studio, I experimented by turning one of my colleague Kyle Barr’s videos into a new creation featuring a blue-haired actor. The results were somewhat amusing but also raised questions about originality and intellectual property. It seems that the model was trained on existing content from platforms like YouTube and Twitch.
I turned @KyleBarr5‘s Switch 2 video on Gizmodo into AI slop with @getcaptionsapp. Sorry, Kyle, and everyone with eyeballs. pic.twitter.com/fXpbcAI6Lv
— James Pero (@jamestpero) June 4, 2025
The final product, while reasonably entertaining, displayed several flaws. The video had visual distortions, especially around the edges. The narration mimicked Kyle’s delivery, but the overall execution felt a bit too artificial, with unexpected quirks like a splash of purple ectoplasm making an appearance. Such peculiarities exemplify the challenges ahead for AI-generated media.
What are the risks of using AI-generated videos? With the rise of AI tools like Mirage Studio, we’re entering a world where generating video content can seem too easy, leading to an influx of subpar quality material. This prompts significant concerns about intellectual property. Even Hollywood actors are advocating for clearer regulations to protect creators from having their likenesses manipulated without consent.
In conclusion, while the emergence of tools like Mirage Studio can enhance creativity and provide easy access to video content generation, they also usher in a myriad of ethical questions. For content creators dedicated to their craft, it’s a time to prepare for a digital landscape that is about to become much messier. If you’re eager to learn more about these advancements in digital media and how they can impact your creative endeavors, keep exploring.
For more insights on content creation and technology, check out Moyens I/O.