Amazon is stepping up its game, making online shopping easier than ever. Imagine simply pointing your phone’s camera at any object and finding it listed on their platform. With the new Lens Live feature, users can interact with an AI assistant to get product details, ensuring informed purchasing decisions.
What’s New for Amazon Shopping?
Introducing Lens Live, an upgraded version of Amazon Lens that harnesses the power of generative AI. This innovative tool excels at recognizing objects and matching them with thousands of items available on Amazon.
“When customers with Lens Live open Amazon Lens, the Lens camera will instantly begin scanning products and show top matching items in a swipeable carousel at the bottom of the screen, allowing for quick comparisons,” says Amazon.
Currently, this feature is being rolled out to millions of users across the U.S., starting with the iOS app, with plans to extend to more platforms in the coming months. To start using it, simply open the Amazon app, tap on the camera icon in the search bar, and let the magic happen.
How Does It Work?
Lens Live boasts advanced object recognition capabilities. As users open the camera view and tap on an object, the system automatically identifies its outline and searches through Amazon’s vast inventory for identical or similar items.
Once a match is detected, a product listing card appears at the bottom of the screen. If multiple items are found, you can easily scroll through them, selecting your preferred choice. Each card also includes a “+” button to add items directly to your shopping cart.
Moreover, the Rufus AI shopping assistant is at your service, ready to provide brief descriptions and answer your questions about the products. This seamless conversational experience makes shopping intuitive, using technology akin to Apple’s Visual Intelligence and Google’s Gemini Live.
Is there a way to shop using a camera on my smartphone? Yes, with Amazon Lens Live, simply point your phone’s camera at any object to see matching products available for purchase.
What makes Amazon Lens Live different from its predecessor? Lens Live integrates generative AI for improved object detection and matching with inventory, making it significantly more efficient than earlier versions.
How do I use Lens Live feature in the Amazon app? Open the app, tap the camera icon in the search bar, and the scanner will activate, ready to identify products.
Can I get product details while using the Lens Live feature? Absolutely! You can ask the Rufus AI assistant for information about the products you scan.
In conclusion, Amazon’s Lens Live feature revolutionizes how we shop by combining convenience with cutting-edge technology. Dive into this new way of shopping and see what you can discover. For more insights, visit Moyens I/O.