The Real AI Revolution Will Be Invisible

The Real AI Revolution Will Be Invisible

Tech companies are really excited about artificial intelligence, often to the point of creating unhelpful AI-related services and features just to prove they’re doing something with the technology. Underneath the vapid marketing and useless functionality, there are some genuinely impressive AI features that will make a difference in your day-to-day life.

Qualcomm invited me to its headquarters in San Diego, California this week to show off its ongoing work on AI technology. You might not have heard of Qualcomm, but it’s the company that builds the core chipsets for countless phones and tablets, from high-end devices like the Galaxy S24 Ultra to budget models like the Moto G 5G. The company’s modems are found in most iPhones, and it’s building VR and AR hardware for use in the Meta Quest and other headsets. Most recently, Qualcomm started building high-end System-on-a-Chip (SoC) designs for Windows laptops, in direct competition with CPUs from Intel and AMD.