I clicked a Selfridges link and froze: a retro sports car, painted in hot pink and baby blue, stared back at me. The price blared in plain text — £1,000,000 — and my optimism exercised its resignation. Owning a videogame icon suddenly felt possible and mildly obscene.
I refreshed the page and the Grotti Cheetah sat there, glossy and impossible.
I’ll be blunt: Rockstar Games teamed with West Coast Customs (yes, the Pimp My Ride folks) to build the one-off Grotti Cheetah from Grand Theft Auto 6, and Selfridges is handling the sale. The listing lists the car at £1,000,000 (≈ €1,170,000) — that’s about $1,344,250 (€1,238,000).
You can reach out through Selfridges Personal Shopping if you want to be taken seriously; the contact page is a velvet rope, not a checkout button. I’m not here to shame collectors, but I will observe that a videogame liveried car showing up in a luxury department store changes how we think about promotional stunts.
How much does the Grotti Cheetah cost?
The headline number is million-pound territory: £1,000,000 (≈ €1,170,000). For U.S. buyers, the listing converts to about $1,344,250 (€1,238,000). That’s a tier where collectors, betting houses, and brand teams start asking questions about provenance and resale.
I watched the tweet thread grow while the car’s paint seemed to hum on-screen.
West Coast Customs posted the reveal on X and the reaction split into three camps: collectors scheming, gamers swooning, and the rest of us laughing at our bank accounts. The paint job is a neon reef of Vice City nostalgia and the build plays to fans who want a physical ticket back to that aesthetic.
Here’s your chance to own a part of automotive & gaming history! We’re incredibly proud to have partnered with Rockstar Games® to bring the custom in-game Grotti Cheetah from ‘Grand Theft Auto VI’ to life. See the full details: https://t.co/kakQSnoh96 pic.twitter.com/2CkYUtjEqF
— West Coast Customs (@officialwcc) November 9, 2026
Where can I buy the Grotti Cheetah?
Directly through Selfridges’ Personal Shopping channel — not at an auction house. The listing sends interested buyers to a contact page that filters for serious offers. That suggests Selfridges and Rockstar prefer controlled sales, not public hammer auctions, though houses like RM Sotheby’s or Barrett-Jackson would have loved a headline stunt.
I’ve seen promo cars before: sometimes they end up in museums, sometimes in private collections where they gather dust. This one is built to be a showpiece — its registration, paperwork, and any warranty will determine whether a buyer is acquiring a museum prop or a usable supercar. If you’re evaluating the buy, bring a mechanic, a lawyer, and a ledger.
The price is a performance in itself — a billboard that dares a certain kind of buyer to act. The Grotti’s livery is part videogame nostalgia, part modern collector theatre, and part brand-play gambit that benefits Rockstar, WCC, and Selfridges by creating headlines.
Two thoughts I’ll leave you with: this car proves IP-driven merch can reach hyper-luxury levels, and it forces a basic question about value — are you buying a machine or a story?
So, will you park gaming history in your garage or let the million-pound mirror keep reflecting someone else’s flex?